Though Google's strategy with the search engine is “the simpler the better,” it seems that cultural demands placed on the search giant is forcing it to tweak the philosophy a bit in Korea.
Significant, important, decisive - these words are all pretty much synonyms, though they have different shades of meaning. But Kannan Pashupathy, Google’s Director of International Engineering Operations, didn’t pick any of them when describing South Korea’s importance to the search engine giant. Instead, he called the relationship “critical.”
Korea "To Play A Very Critical Role For Google"
South Korea is one of the best-connected places in the world when it comes to Internet access, but until recently Google has been unable to connect in great numbers with its tech-savvy userbase.
A $30 million settlement will see Lycos-purchaser Daum Communications of South Korea resolves antitrust accusations, but won't stop Seoul investigators from checking claims of improper business tactics.
The top web site provider in South Korea, Daum Communications, is set to purchase Lycos, the US business of Spain's Terra Lycos for $95 million.
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