All Posts Tagged Tag: ‘Dapper’

Yahoo Acquires Display Ad Specialist Dapper

Dapper, a company that deals in both creating and optimizing display ad campaigns, is now the property of Yahoo, Inc.  Yahoo announced the acquisition this afternoon.

There are at least a couple reasons for Yahoo fans to be excited about this development.  One is Dapper’s impressive list of clients and partners, which includes organizations like AdBrite, AOL, DoubleClick, Expedia, Kayak, Microsoft, and PubMatic.

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