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	<title>WebProNews &#187; Dan Root</title>
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		<title>News as a Commodity</title>
		<link>http://www.webpronews.com/news-as-a-commodity-2007-12</link>
		<comments>http://www.webpronews.com/news-as-a-commodity-2007-12#comments</comments>
		<pubDate>Fri, 21 Dec 2007 16:06:00 +0000</pubDate>
		<dc:creator>Aaron Wall</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[contextual advertising]]></category>
		<category><![CDATA[Dan Root]]></category>
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		<category><![CDATA[State College]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[WSJ]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=42867</guid>
		<description><![CDATA[<div class="entry">In my last post about <a href="http://www.seobook.com/web-ads-exploit-weak-poor-and-stupid-people">how contextual advertising targets the weak and poor</a>, I promoted the idea of niche publishers shifting to sell niche products and services directly as a better means of monetization.<br />]]></description>
			<content:encoded><![CDATA[<div class="entry">In my last post about <a href="http://www.seobook.com/web-ads-exploit-weak-poor-and-stupid-people">how contextual advertising targets the weak and poor</a>, I promoted the idea of niche publishers shifting to sell niche products and services directly as a better means of monetization.</p>
<p> <a href="http://www.cmgworldwide.com/">Dan Root</a> <a href="http://www.seobook.com/web-ads-exploit-weak-poor-and-stupid-people#27116">asked</a> why many of the leading news sites are dropping their pay walls. The answer is that future relevancy is driven by <a href="http://battellemedia.com/archives/000957.php">the point to economy</a>, and news is a commodity.
<p>The business models for news companies rely upon regional based monopolies that are quickly eroding.</p>
<p>Domain names and community activity largely supplement or replace the need for much of the generalist news or syndication based business model. I used to live in State College and talked to the guy who owned StateCollege.com. The local paper was doing worse and worse every year, and with a small aggressive staff, better technology, more interactive ads, and a great domain name beat them.</p>
<p>And the news that is worth money spreads fast OUTSIDE OF the pay wall. Does WSJ want the pageviews for breaking a news story, or do they want to see the TechCrunch post about the WSJ story get those pageviews?</p>
<p>If you do not think news is a commodity <a href="http://bp1.blogger.com/_SDqU7KTqq1M/R2n2xTnhXKI/AAAAAAAAAHc/P-Ry9yr_QF8/s1600-h/cnn-britney.jpg">take a look at this image</a>. It says it all, IMHO.</p>
<p><a href="http://www.seobook.com/understanding-why-generalist-news-commodity#comments">Comments</a></p>
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