Online holiday spending continues to be the one bright spot in the woeful economy, according to a new report from comScore.For the holiday season through December 7, $15.63 billion has been spent online, about the same level compared to the same period last year. During the first week since Cyber Monday (December 1-December 7), sales totaled $4.45 billion, up 7 percent over a year ago.
Online holiday spending has now reached the same levels as last year thanks to Cyber Monday and the corresponding Tuesday, according to comScore.For the holiday season through December 5, $14.92 billion has been spent online, about the same amount compared to the same period last year.
Nielsen is sharing some interesting data today regarding online retail web traffic during the holiday season. This data shows that both Black Friday and Cyber Monday traffic were up by 10% each when compared to last year.
While the economy boded poorly for brick-and-mortar stores over the holiday weekend leading up to Cyber Monday, Hitwise says business was pretty much booming for online-only retailers.
With the economy in an official recession and the continuing talk of doom and gloom, comScore has released some positive numbers about online holiday spending so far this year.
Consumers are more engaged this holiday season partly due to online promotions over Thanksgiving week, which offered discounts from 30 to 70 percent off products along with free shipping.What's different is how early the season started, and the level of promotional activity driven by social marketing.
Truth be told, advertisers never met a bandwagon they didn’t like. Enter the first Mobile Tuesday, an extension, of course, of Black Friday and recently created Cyber Monday. If you’re one of 18,000 who signed up via Black Friday leak sites, you should be receiving promotional offers from McDonald’s, Finish Line, and RedTag.
And Cyber Monday edges closer still. We're at about five days now. Of course, we've still got Black Friday to deal with and last year shoppers spent around $531 Million online just on that day. Follow Amazon's example and get ready for that.
Amazon.com has announced it is now offering Black Friday deals beginning today that will run through Cyber Monday.The online retailer is also offering customers a chance to win a $10,000 Amazon.com Shopping Spree in the Black Friday Sweepstakes. The Black Friday sweepstakes closes at 11:59 p.m. PST, November 30.
More than 8 out of 10 shoppers will be looking for discounts on Cyber Monday and 69 percent will be searching for free online shipping according to a survey by Shopzilla.
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