MySpace Makes Official Announcement Concerning Staff Cuts

Bruce Houghton — Tue, 23 Jun 2009 15:20:56 +0000

In a second wave of major restructuring, MySpace announced this morning that it will cut 300 of its 450 international staffers and close at least four overseas offices.. The moves on the heels of Facebook passing MySpacein both visitors and page views in the US and worldwide and just a week after the social networker reduced it’s domestic head count by 30% cutting 420 staffers.

Upon completion of the proposed plan, London, Berlin, and Sydney would become regional hubs for MySpace’s international operations. Offices in Argentina, Brazil, Canada, France, India, Italy, Mexico, Russia, Sweden, and Spain would be placed under review for possible closure. Locally owned and operated MySpace China and a joint venture in Japan would not be affected.

“With roughly half of MySpace’s total user base coming from outside the U.S., maintaining productive and efficient operations in our international markets is important to users worldwide and our immediate financial strength,” said MySpace Chief Executive Officer Owen Van Natta in a statement. “As we conducted our review of the company, it was clear that internationally, just as in the U.S., MySpace’s staffing had become too big and cumbersome to be sustainable in current market conditions. Today’s proposed changes are designed to transform and refine our international growth strategy.”

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MySpace Parent Company Laying Off 100 Jobs

Danny Brown — Wed, 28 Jan 2009 15:06:53 +0000

In a move that won’t surprise as many people as it would have this time last year, Fox Interactive Media has announced it will be cutting its workforce by as many as 100 jobs. Fox is the parent company of social network site MySpace as well as Photobucket and various mobile sites.

The move, which accounts for 5% of employees across the board, is another sign that MySpace and Photobucket are falling increasingly behind in the social networking battle. With Facebook and Flickr taking away much of the core audience of Fox Interactive’s babies, the signs aren’t good for Tom Anderson and his friends.

But is it such a surprise?

Despite MySpace’s redesign last year to offer a better advertising platform as well as a more open network for users to access multiple social accounts, they’ve been falling behind Facebook for a while. While there’s no denying MySpace’s popularity in the US, outside of the States it’s Facebook that’s enjoyed a wider uptake.

Recent figures from comScore show Facebook receiving almost twice as many unique visitors as MySpace worldwide. Why the difference?

MySpace seems to be suffering from the “too much of a closed niche” syndrome. Right or wrong, the network is viewed as a place solely for bands to promote their music. Facebook is more of a “social” social network with more personalization available. With the likes of iLike and blip.fm available, there’s even less reason to be on a music-dedicated site (or at least that’s the view).

Add the growing presence of Twitter and MySpace seems to be the social network that nobody is really talking about anymore.

It’s not all bad news. According to a MySpace spokeseperson, they are still looking to take on new staff over the remainder of the year. And NewsCorp, the parent company of Fox Interactive Media, isn’t exactly a slouch in the monetary department.

The question is, with monetization of social networks still a thorny issue and advertising spending down, how much money will NewsCorp be willing to throw at MySpace, and for how long?

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MySpace Makes Official Announcement Concerning Staff Cuts

MySpace Parent Company Laying Off 100 Jobs