customers Articles

Startups: Compete With Your Customers

Before we go too much further, let me explain a bit further what I mean when I say “competing with customers”.

Who Needs Website Quality?
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Back in the days, to get into the search engines you only had to submit a site to them and it’d show up in the results (or you could just get listed in the Yahoo directory).

Trust – The Most Important Online value

Once done with creating and improving a website, you can very well spend your time on improving your online business.

Thin-Slicing, Me, You, & Your Customers

You can thin-slice your way, and I’ll probably keep on thin-slicing in my way. What’s not in dispute is that I, you, and your customers will all continue to do so. (So will your friends, relatives, investors, and the police.)

Branding Your Customers

Branding your business is simply giving the public and your customers an image of your company.

Slogging and Rare Customers

Some companies are dealing in market places where there are very few customers.

Write for them, personally

When you write for your customers, you’d rather address them directly in your site copy, instead of speaking about the product, vague benefits or even your company.

Structuring Your Website

Though you could read about the overall process of creating natural websites and integrating all aspects of web design, SEO, usability and accessibility in the process before, some more information about structuring your website may be useful as well.

Is Google Going to Start Listening to Its Customers?

As Karen Wickre of the Google Blog team says it’s been quite A year in Google blogging.

Vendor Relationship Management (VRM)

This post continues where this one, which gives a bit of background on VRM, leaves off.

Is Google Going to Start Marketing?

Marketing often gets a bad rap. It sometimes is described as ways of manipulating customers so that they buy products they don’t really need.

Turning Leads Into Customers With CRM

In order to turn leads into customers, you need to understand exactly what the customers want and rapidly set the wheels turning to provide what is wanted in the minimum of time.

Novell Banks On New Microsoft Customers

The agreement between Novell and Microsoft on marketing SuSE Linux to Microsoft customers seeking a heterogenous environment of Windows and Linux servers has been bolstered by a trio of deals with financial institutions.

SEO – Does it Wreck the Customer Experience?

At the Chicago Search Engine Strategies conference held earlier this month, two themes were repeated in various ways by different panels of speakers that I felt were strong messages to keep in mind.

Cheapskates the Best Early Customers for Startups?

So, do cheapskates make the best early customers for a startup. In a word: No.

Blogging Myths

So, you have heard that blogging is the way to go’. Do you want to blog? Are you going to? Then this list of common blogging misconceptions may be helpful for you.

Focusing on Customers: People and Value

Some may be thinking that simply creating any product, setting up a website and starting selling will bring them lots of money and make their accountants smile from ear to ear.

Recovering From Organization-Centricity

Admit you have a problem: The first step to recovery is to admit that you are organization-centric. Say it: “We’re organization-centric.”

Oracle & Red Hat’s Symbiotic Relationship

There is a symbiotic relationship between Oracle & Red Hat now. Yes there was one before with Oracle’s database business on Linux, but it’s even more intertwined now.

Reconsidering The Value Of OSS Indemnification

With Microsoft agreeing not to sue Novell SLES Support Subscription customers for patent infringement issues, maybe it’s time to reconsider the value of OSS indemnification?

Adobe Announces Acrobat 8 Software
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Adobe Announces Availability of Acrobat 8 Software to Rave Reviews from Customers! It’s a great new release (we’ve been using it internally for a while and I am very impressed with this new version).