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CRM Articles

What You Need To Know To Negotiate A Great CRM Software Deal

Small and midsize businesses (SMBs) are a growing source of revenue for software vendors of all sizes.

Major Players in the On-demand CRM Field

On-demand CRM can be likened to a disruptive technology that proves its usefulness over a period of time and finally is there to stay.

Five Steps to a Successful CRM Implementation

For the professional services person, some iterations of CRM may be confusing – many are slanted toward automating customer service operations.

CRM On-Demand Is In Demand

There are many factors involved in this significant shift from the traditional software purchase and implementation to the On-Demand offerings from companies like Salesforce.com, Microsoft, and Siebel.

How to Drive the Right Customer Management Software

As companies battle to win new customers and keep current ones, more companies wanting to leverage their sales and marketing strategies, strengthen their workforce, and utilize the best tools available, are making Customer Relationship Management (CRM) software choices.

Breaking Down Camps

As the guy who pitched in for both BarCamp and MashupCamp, I should comment on the back and forth that happened this weekend.

Risk of Investment

Identifying and minimizing risks needs to be part of the ROI equation.

Salesnet CRM Releases 25th Anniv. Update

On-demand CRM software provider, Salesnet, added 250 new features for the 25th Anniversary Edition of its enterprise on-demand CRM product. Salesnet has added broader marketing automation that includes new campaign management capabilities and HTML emails.

Microsoft Goes Sweet On Open Source CRM

A technical collaboration between Microsoft and SugarCRM should enhance how SugarCRM’s product works on Windows Server platforms.

SAPs Hosted CRM Product

SAP AG announced on Friday an expansion of its mySAP Customer Relationship Management (mySAP CRM) solution to include an on-demand option. The SAP CRM on-demand solution is designed for large and midsize organizations to manage sales, service and marketing in an easy-to-use solution delivered directly via the Internet, offered through a subscription-based licensing model.

SAP enters SaaS market

Yesterday, the German enterprise software vendor SAP announced it is entering the hosted software-as-a-service (SaaS) market with the expansion of its mySAP CRM offering to include a hosted option.

How To Develop and Stick To a Realistic Budget for CRM

It seems that having a project come in On-Budget is the holy-grail of project management, especially when it comes to CRM projects.

Improve Your Online Sales Lead Tracking

I liked the lead tracking tips provided in Michael Ortner’s article, “Eight Ways to Improve your Online Lead Tracking,” on MarketingProfs.com.

Clementine Boosts CRM Capabilities

SPSS Inc. just released a data mining workbench dubbed Clementine 10 aimed at creating a 360 degree view of the customer by compiling data from a number of sources. Clementine’s bag of tricks also comes with an “anomaly detection” system for fraud combat that shows unusual behaviors as they occur within the data collected.

Implementing Successful CRM and ERP Solutions

One of the most common mistakes, we see, organizations make when implementing Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) solutions is allowing the technology and features to drive the process.

The CRM Will Give You the Customer Knowledge You Need

In todays competitive business environment, a successful Customer Relationship Management (CRM) strategy cannot be implemented by only installing and integrating a software package designed to support CRM processes.

The Benefits and the Dangers of CRM

“CRM” stands for Customer Relationship Management. It is a business strategy that is used to improve customer service, and increase customer satisfaction.

Changing Consumer Attitudes Drive CRM

Changing consumer attitudes are driving Customer Relationship Management. Fuelled by Internet induced expectations and an even increasing mood of self reliance among customers, companies have to compete in an environment where communication, buying processes, data management, delivery and service are all-important in the battle for longterm, profitable relationships.

Microsoft Dynamically Refreshing CRM Product

Now that it is sold under the Microsoft Dynamics brand, the company’s customer relationship management product will get a pricing change and lose one SKU.

Getting Your Sales Channel to Follow-up On Leads

B2B marketers know getting field sales people to follow-up on sales leads is tough but getting channel partners (VARs, resellers and distributors) to follow-up and close-the-loop seems down right impossible.

Identify, Acquire, and Retain Customers with CRM

Customer Relationship Management (CRM) is a way to identify, acquire, and retain customers, a business greatest asset.