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	<title>WebProNews &#187; CRM on Demand</title>
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		<title>Oracle Releases Social CRM Product</title>
		<link>http://www.webpronews.com/oracle-releases-social-crm-product-2008-03</link>
		<comments>http://www.webpronews.com/oracle-releases-social-crm-product-2008-03#comments</comments>
		<pubDate>Wed, 12 Mar 2008 16:38:16 +0000</pubDate>
		<dc:creator>Doug Caverly</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[CRM on Demand]]></category>
		<category><![CDATA[Oracle]]></category>

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		<description><![CDATA[<p>In its attempt to even approach Salesforce.com in the CRM market, Oracle may have made an important leap.&#160; With its latest launch - Oracle CRM on Demand Release 15 - the company has integrated some social networking capabilities.</p>]]></description>
			<content:encoded><![CDATA[<p>In its attempt to even approach Salesforce.com in the CRM market, Oracle may have made an important leap.&nbsp; With its latest launch &#8211; Oracle CRM on Demand Release 15 &#8211; the company has integrated some social networking capabilities.</p>
<div style="margin: 0px 0px 5px 5px; font-size: 10px; float: right; width: 200px; color: rgb(153, 153, 153);"><a href="http://www.oracle.com/crmondemand/index.html"><img width="200" height="149" border="0" align="right" alt="Oracle Releases Social CRM Product" title="Oracle Releases Social CRM Product" src="http://images.ientrymail.com/webpronews/article_pics/oracle.jpg" /></a><br />&nbsp;Oracle.com</div>
<p>The word &quot;collaboration&quot; comes up again and again in official documents.&nbsp; Users are supposed to be able to work together (and find each other in the first place) in a manner that&#8217;s both intuitive and easy.&nbsp; Anyone who&#8217;s working at different times or from out of the office should find it easy to stay up to date, as well.</p>
<p>Of course, since the product just went out, we&#8217;ll have to wait a bit to find out how random users react.&nbsp; But included in a press release was a quote from Business Link North East&#8217;s Head of Business Systems.&nbsp; He stated, &quot;The collaborative Social CRM capabilities in Oracle CRM On Demand Release 15 meshes extremely well with Business Link North East&#8217;s goals to provide our customers with the services they need in a timely manner . . .&quot;</p>
<p>Oracle also released the Oracle Mobile Sales Assistant this week.&nbsp; Designed to work on the BlackBerry platform, it could be a big hit with frequent travelers.</p>
<p>Finally, although it had a rough time yesterday, Oracle&#8217;s stock is up 2.5 percent so far this morning.</p>
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