Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial to the success of your business, convincing potential clients that you can deliver is key. And although conveying credibility is always a challenge, conveying credibility through a web site makes it even more of a challenge.

Your prospects want one thing and one thing only! They want reassurance that what you say about what you offer is legitimate. Because credibility is so important when it comes to convincing potential clients that you can deliver, it should be considered a key ingredient to your success. Yet conveying credibility through a web site can present a challenge.

To understand how to generate instant credibility with the public, you must understand how people react to stereotypes, and how to use these reactions to your advantage.

Writing is one of the most powerful secrets you will find for bringing in new business and gaining credibility among your peers and potential clients.

Credibility is a big concern on the Internet. If you want to sell products or services online, it’s essential that potential buyers trust you. Follow these strategies to build trust with your web site.

Over the past couple of days I’ve been setting up visitor counters, so people in another organization can accurately count the number of people who visit their event.

The Internet has opened a whole New World of information and opportunity for all of us. However, it has also created a breeding ground for scam artists. For this reason, many Internet users are very reluctant to share their personal information and order products online.

In a way the Internet may be compared to the Wild Wild West. (Where do you think the acronym WWW came from?) There is no real central authority that is in charge and many scam artists take full advantage of this. Especially as a small business owner with no large company name behind yours, building credibility in the prospect’s mind is crucial.

If you recall, in part one of this article I presented you with a scenario in which you were searching online to purchase a DVD player. You found the DVD player available through two different online merchants and there was a $50 difference in price (including shipping) between the two merchants. The merchant with the very professional-looking website was selling the DVD player for $50 more than the merchant with the amateurish-looking web site.

Take a moment and try to picture the following scenario. You’re looking online to purchase a new DVD player. You type “DVD Player” into your favorite search engine and the result is a list of thousands of companies that sell DVD players.

Value your privacy? Get over it. The bad news is that thanks to the Web, privacy no longer exists. Get Googled, and within a few short seconds anyone who knows your name will be able to learn quite a bit about you.

Given a choice to purchase a book from an online bookstore, which store would you choose to buy the book from, Amazon.com or SomeUnheardBookStore.com?

One factor in keeping visitors on your site – and getting them to return, is undoubtedly the credibility factor. The more credible your site is – and by extension, your company – the higher the chances of a visitor visiting for long enough, or returning often enough, to do business with you.

Hello, I am Bill Haig, pioneer of credibility-based logos. Research has demonstrated that a credible logo will greatly enhance your ability to achieve desired business goals. Therefore, your logo is probably the most important marketing tool on your site.

It’s vital to establish the credibility of your web content with your reader as quickly as possible. If your brand is well known and respected, then you start from a strong base. Another way to enhance credibility is to provide author information. Where appropriate, dating your content can help too.

I find this a most interesting and somewhat complex subject, as there has to be TRUST in any business relationship before any exchange is made. This can be quite difficult to achieve, when you have never met your customer (prospect) face to face in another part of the country…or even the world.

When ever I see the statement “Free sites do not build trust and credibility.” It makes me ask, “What hosting service is this person promoting?”

If you’re looking to enhance your marketing efforts, getting an article published about your company essentially provides a third party endorsement to your products and services.