CPC Articles

Microsoft Adcenter CPC Bug

As reported over at the SEroundtable and discussed on both WMW and Digital Point Forums, there seems to be a big problem w

AdWords CPC Price Gouge Bug Fixed?

Search Engine Roundtable has reported the fixing of Google AdWords CPC Price Gouge Bug. The bug pushed up minimum bids to unnatural highs for some keywords. Webmasterworld members have reported relative normalcy over the weekend.

my accout is 75% or more back to normal.

Google’s Greed Over a Rollback

Google recently announced they were updating the Adwords Quality Score, however it appears that there is a bug that raises the prices form any advertisers:

Google AdWords Quality Score Has Major Bug

Google AdWords Adds Quality Score Column & To Improved Quality Algorithm from Wednesday warned us of the new changes coming but apparently there is a bug that makes good performing ads prices spike through the roof.

Is Google Shifting Site Targeting Program to CPC?

At least one panelist (David Szetela) on the Ad Program Strategies: Compare and Contrast panel here at SES London, argued that while he liked the control of Google’s Site Targeted flavour of content targeting, he wasn’t so fussy about the CPM-based pricing model.

Google Beta Testing Site-Targeted CPC

Cost per click bidding for site-targeted campaigns has been opened as a beta test for Google’s AdWords clients.

Double Your CPC by Checking Blog Post Keywords

Here’s a tip for all the bloggers out there trying to monetize their blogs with Adsense:

CPC Rates Climbed in 2005
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New MarketingSherpa report shows average cost-per-clicks rose in 2005.

Travelzoo Introduces SuperSearch CPC Search Engine

Online travel portal Travelzoo has unveiled a new search feature on their site called SuperSearch. This tool allows consumers to search multiple travel Web sites, including low-cost carriers.