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	<title>WebProNews &#187; Cox Enterprises</title>
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		<title>Adify Tapped By Cox In $300 Million Deal</title>
		<link>http://www.webpronews.com/adify-tapped-by-cox-in-300-million-deal-2008-04</link>
		<comments>http://www.webpronews.com/adify-tapped-by-cox-in-300-million-deal-2008-04#comments</comments>
		<pubDate>Tue, 29 Apr 2008 11:30:45 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Adify]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cox Enterprises]]></category>

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		<description><![CDATA[Cox Enterprises acquired advertising management tool maker Adify, which recently partnered with Six Apart to provide that company's ad platform with its back-end services.
]]></description>
			<content:encoded><![CDATA[<p>Cox Enterprises acquired advertising management tool maker Adify, which recently partnered with Six Apart to provide that company&#8217;s ad platform with its back-end services.<br />
<span id="more-45217"></span>
<p>
Interesting development for Six Apart, we think. A week ago, they were <a href=http://www.webpronews.com/topnews/2008/04/21/six-apart-clicks-with-adify>dealing with Adify</a>, one of a number of small blog ad services providers. Now when Chris Alden and company try to reach Adify&#8217;s Russ Fradin, they will be talking with Cox Enterprises&#8217; latest acquisition.</p>
<p>
&#8220;As Adify began raising our third round of financing to fund our expansion, Cox Enterprises expressed interest in acquiring us,&#8221; Fradin said on the <a href=http://blog.adify.com/2008/04/adify_joins_cox_enterprises_3.html>Adify blog</a>. &#8220;Although Adify was not seeking an acquirer, Cox</p>
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