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	<title>WebProNews &#187; CourseAdvisor</title>
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		<title>Washington Post Acquires CourseAdvisor</title>
		<link>http://www.webpronews.com/washington-post-acquires-courseadvisor-2007-10</link>
		<comments>http://www.webpronews.com/washington-post-acquires-courseadvisor-2007-10#comments</comments>
		<pubDate>Mon, 15 Oct 2007 19:18:28 +0000</pubDate>
		<dc:creator>Doug Caverly</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[CourseAdvisor]]></category>
		<category><![CDATA[The Washington Post]]></category>
		<category><![CDATA[Washington]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=41103</guid>
		<description><![CDATA[<p>If search engines are contributing to the death of newspapers, what better to save a newspaper than a search firm?&#160; Perhaps nothing.&#160; And now The Washington Post Company, seeing the logic (and/or the irony) of this idea, has acquired CourseAdvisor.<br />
<br />
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			<content:encoded><![CDATA[<p>If search engines are contributing to the death of newspapers, what better to save a newspaper than a search firm?&nbsp; Perhaps nothing.&nbsp; And now The Washington Post Company, seeing the logic (and/or the irony) of this idea, has acquired CourseAdvisor.</p>
<p><span id="more-41103"></span><a title="CourseAdvisor Homepage" href="http://www.courseadvisor.com/"> CourseAdvisor</a> doesn&rsquo;t offer search in the Google-y sense; instead, it tries to match students with schools and degrees.&nbsp; Around two million people per month take advantage of CourseAdvisor&rsquo;s services, though (according to the company&rsquo;s own stats), so it&rsquo;s in a decent position to offer advice.</p>
<p>Not that The Washington Post is floundering &#8211; it&rsquo;s one of those newspapers that just about everyone recognizes by name, and the recent introduction of a <a title="&quot; Washington Post Helping Bloggers Monetize&quot;" href="http://www.webpronews.com/topnews/2007/10/10/washington-post-helping-bloggers-monetize">sponsored blogroll</a> has helped raise its profile among the Web 2.0 crowd.&nbsp; Still, since The Washington Post Company also owns <a title="Kaplan Homepage" href="http://www.kaplan.com/">Kaplan</a>, the CourseAdvisor acquisition seems an especially good fit.</p>
<p>Financial details of the transaction remain unknown, but to give us an idea of CourseAdvisor&rsquo;s size, <a title="&quot;Washington Post Acquires Lead Generator CourseAdvisor.com&quot;" href="http://www.paidcontent.org/entry/419-washington-post-acquires-lead-generator-courseadvisorcom/">Joseph Weisenthal</a> reports that &ldquo;the company did an initial $12 million round in 2006 led by ABS Capital, in which The Washington Post . . . took part.&rdquo;</p>
<p>Finally, although a sharing of SEO tips and an integration between Kaplan and CourseAdvisor seem likely, The Washington Post Company hasn&rsquo;t made clear precisely what will happen as a result of the acquisition.</p></p>
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