All Posts Tagged Tag: ‘cost-per-call.Google TV Ads’

Google Launches Cost-Per-Call Tracking for TV Ads

Google has launched a new feature for Google TV Ads, which lets advertisers automatically receive cost-per-call data through the service for TV campaigns that utilize Google supplied toll-free phone numbers. Google says the feature is designed to give TV advertisers access to richer performance data, which allows more effective optimization based on real-time call data.

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