WebProNews » Corbis

The Danger of Aggressive Ad Placement

Aaron Wall — Fri, 30 Nov 2007 19:53:10 +0000

When I did a recent Q&A thread one of the recurring themes with sites that were struggling was AdSense ads positioned above their content.

Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.

Mentioned in this video:

96% of email is spam

Corbis gives bloggers ad sponsored images – don’t use them…just use Istockphoto

Compete.com graph comparing a leading Mustang community to one that has limited exposure

How Google enforces relevancy and grows profits: focus attention, evolving quality score, advertiser enabled filtering

how to market viral videos

Bootstrapping Blog – even good sites can diminish credibility a bit if the ad is not well blended into the content

get charities to help you market your business, video about marketing techniques you should be using, and video about creating a self reinforcing authority

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Photo Site Looks to Bloggers for Profits

Kevin Dugan — Thu, 29 Nov 2007 14:08:36 +0000

Reuters details a new program from Corbis giving bloggers access to some of its photos.

Corbis and its digital rights partner, PicScout, will allow bloggers to access photos via a Web link from the site PicApp.com, now in a test phase.

The photos will either include an ad overlay on part of the image, or embedded advertising that pops up when a Web user runs a cursor over the picture.

Any program making blog content more visual is OK in my book. I’m looking forward to seeing the program unfold and the images we’ll to which we’ll gain access.

What blew me away about this news is the revelation that Corbis hasn’t turned a profit since it was founded — nearly 20 years ago.

“Shenk was promoted to the CEO role in July and charged with turning around privately held Corbis, which has not posted a profit since Microsoft Corp Chairman Bill Gates founded the company in 1989.”

Hmmm, the phrase "viable business model" comes to mind, but I guess it’s rendered meaningless by words like "bajillionaire" and "pet project."

9 coffe favorites uploaded by visualpanic

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