WebProNews

SEO 500: An Updated View On Copy

Traditionally, the magic word count for SEO has been around 300 words. As Google gets more particular about what it picks up due to higher concentrations of MFA (made-for-AdSense) pages, that new optimal count may be 500-600 words with a long tail.

Your Writing Blueprint

Rich guy T. Harv Eker recently wrote a book called Secrets of the Millionaire Mind. In it, he says each of us has a financial blueprint that was imprinted on us by our parents and grandparents in their spoken and unspoken messages about money. In other words, we tend to replicate the money habits we learned in our youth. So what does that have to do with copywriting?

Copywriting And Design Rules for Successful eCommerce

What are the secrets of converting visitors into customers? Most ecommerce sites that struggle to convert suffer from the same half dozen minor problems.

SEO versus Marketing: The Fine Art of Copywriting

Forget everything you've ever read, heard or seen about web marketing. Forget the marketing gurus and poo-bahs who tout the need for SEO (search engine optimized) text. The information upon which you've based your on-line marketing strategy is outdated. It is soooo last millennium.

Copywriting Spam

Lee Gomes of the WSJ uncovers how some web site owners undertake the task of adding unique content to help with their search engine rankings.

Spotlight on Search Interview with Heather Lloyd-Martin of SuccessWorks

A lot of buzz in the SEO community lately has been focused on the value of creating compelling content as if it's a new idea.

Just Say No To SEO Copywriting?

While a handful of speakers at SES Chicago emphasized the importance of keyword placement in pages, a copywriter thinks it's the wrong approach.

Please Search Engines With Quality Copywriting

Copywriting for search engine optimization can do more than enhance one's placement; it can help reinforce a brand and overcome negative comments made online about a company.

Search Engine Copywriting At PubCon

Lots of great information floats around at conferences, particularly good ones like PubCon. Our editor, Mike McDonald, attended the seminar on writing copy for search engines and picked up some great tips to pass along in order to help get the most out of copy when building your Internet strategy.

3 Copywriting Tips - How To Edit For Mass Appeal!

Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.