Have you ever noticed that no matter which “advertising guru” you listen to, something always seems to be missing? That’s because something IS missing! Advertising is a mix… not a one-item shopping list. There is a combination of elements at play that make advertising work. Leave one of those elements out and you are likely to see poor results.

It’s about 7:00am and time to start my day. While my exact routine varies, one of the first things I always do is check email. As the flood rolls in, I have my finger poised on the delete button… aimed and ready to fire. But then something catches my eye.

How come there’s so much writing in the world, but most writers are poor? It’s because writers are writing the stuff that makes other people rich. If you’re writing novels for major publishers for example, you’re pouring money into the bank accounts of giant corporations, but the stream of money, by the time it reaches you, is a slow drip, not a river.

I’ve been a student of the Bible for practically all my life. There is a lot of reason why this book remains the number one best seller year after year. I think that it is the source of ALL wisdom, yes, including successful copywriting!

If you’re new to website building or just getting started, one question may haunt you. With so many different things to be learned, where is the best place to start?

I always suggest copywriting as a great way to begin. At this point, your eyebrows may be raised. But take a closer look.

Bond With Your Readers

1) Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research. For example, you could say, “I hate it when you have to wait in line for a long time at the drive-through.” Another example, “I really like it when I have extra money to spend.”

Perhaps you’ve seen this quote:

If you are like many professionals, you know your subject, you are an expert in your field such as speaking or coaching. You are even passionate about it! What you may not know is how to tell people about your services and products to get them to buy.

Your home page needs passion. You have only 10 seconds or so to impress your visitor. Make sure you don’t have long paragraphs of bio or description of your mission, service, or book. Visitors, who really are potential clients or customers, want to know what’s in it for them. Make every word count.

If you are like many professionals, you know your subject, you are an expert in your field such as speaking or coaching. You are even passionate about it! What you may not know is how to tell people about your services and products to get them to buy.

What makes writing copy for everything from sales letters to ads to your Web site easy?

Developing a conversational style. Try the tips I’ve outlined below if you’re trying to write copy. (Or dialog for a script, or a novel, for that matter.)

If you initially find writing in a casual conversational style difficult, relax.

You can do it. It’s just a matter of getting the hang of it. Write as you speak, with the redundancies, which we all use in conversation, chopped out.

Summary: Want to make great money from your writing skills? Become a copywriter (a writer for business).

1. You can build credibility with your prospects by telling them you can’t solve all their problems, but you can solve a percentage of them.

The first thing I learned after writing my first copy was – it all boils down to how much your copy sells. No matter how good it is, no matter if it beats Hemingway and Dickens in the efficient employment of language, if it does not sell, it is worthless.

The power of the Internet lies in its global pervasiveness. It is practically everywhere. People of all languages access the Net from all over the globe. Just think of it as an infinite vastness for your business and marketing possibilities. Your marketing potential is directly proportional to the number of people who can understand your message.

Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your hand, it can incite a Jihad against you, and it can be simply dry.