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copywriting Articles

SEO Copywriting Book from Search Marketing Expert

Is your corporate Website battling poor positioning in Google and Yahoo! Search’s “organic” search engine results.

Google Adwords and the Lost Art of Copywriting

Tens of thousands of businesses, large and small, use Google Adwords and Overture Match (from Yahoo!) to advertise their products and services on the Internet.

Copywriting Makeover: Making An Emotional Connection – Part 1

One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.

Copywriting Makeover: Making An Emotional Connection – Part 2

In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, youll see how all the rewrite turned out and how exciting the end results have been.

Keeping It Real: The Only Copywriting Trick That Works

Much of today’s accepted copywriting wisdom comes from old books written for a different, quieter world.

Five Keys To Leaner and Meaner Copywriting

Grab ‘em and don’t lose ‘em. Every marketer knows that one. Human beings have very short attention spans, so you can’t afford to waste your prospect’s time – give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about writing crisply with just a handful of words.

Segmenting Your Target Audience Through Your Copywriting

Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and know them well. I guess that’s why many people get so frustrated when it seems they have more than one preferred customer base. One of the most frequent questions I get asked is, “What if I have more than one target audience?” In all actuality, you probably don’t. You just have different segments of the same audience.

Freelancing: Setting Your Rates and Raising Your Rates

“How much do you charge?”

If ever a question was designed to bring up all your issues around confidence and self-esteem, “How much do you charge?” is the one.

The Best Traffic Generation Tool Is Free

Although search engines have been around since the beginning of the Web, many businesses (large and small) are just now waking up to the gigantic benefit search engines provide. What other medium gives you – at absolutely no cost whatsoever – a way to drive unlimited traffic to your site? None. That’s why, once people understand search engine optimization (SEO), they get hooked!

Anchor Text Optimization
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If you have done some serious reading about your website optimization, you probably would have come across the reference to the phrase “optimization of anchor text”. This article shall discuss the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines.

Copywriting Tips for Sales-generating Brochures

Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the ability to generate sales and increase revenues. Why then do so many of them fail?

Rules, Regs, and Recommendations for Search Engine Copywriting

Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that.

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2

In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customer’s buying process, and the inability of the current copy to support the search engine goals of AEwebworks.

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1

When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifestyles, and a multitude of other elements are “musts” before writing one word of copy.

Copywriting Makeover: Its Not About YOU, Its About THEM

I’ve always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And – most importantly – they make your home smell wonderful! So, naturally, I was excited when I was approached to rewrite the index (front) page for an online retailer who made specialty, soy-scented candles.

Information On Copywriting Examples

This article is written to provide information on copywriting, examples and provide professional copywriting tips to improve your website’s performance, without the cost of hiring a professional web copywriting consultant. Killer copywriting can be performed by anyone who has a creative writing ability, not just a copywriting expert. You can achieve just as much as any expert with search engine copywriting if you put your mind to it. Lets face it, search engines require text, and good quality content specific text to know what your page is promoting.

Web Copywriting Lessons From Direct Marketing

Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It’s what many website owners do when they don’t test and measure their own website copy and content then spend thousands on web marketing campaigns to drive traffic to their websites.

How Great Copywriting Sizzles For The Sale

Great copywriting really ticks me off. No, I mean it. In fact I think I already wrote an article about it. It was called “Why I Hate Compelling Ad Copy” if I remember right.

Mysterious Mind-Twisting Psychological Copywriting Techniques!

Stop reading if you’re opposed to using physiological techniques that literally force readers of your sales letters and ads to do what you tell them.

11 Amazingly Effective Web Copywriting Tricks

The most important factor in your website making money for you is your web copy. You use words, pictures, and sounds to get across why they need what you have to offer. Therefore, it makes sense to devote considerable time to learning to write better copy. All of your other efforts are useless if your site visitors aren’t led to taking the appropriate action when they get to your website. Many people are intimidated by the “craft” of copywriting, but here are 11 simple things you can do to improve your bottom line:

Four copywriting strategies that you can easily pop into your ad copy to shoot your sales through the roof!

Whether you like it or not, copywriting skills are a vital part of every aspect of your online business.

It determines your success in your email correspondence to potential business partners, in an offer to your list of customers, and in selling your product on your website.