All Posts Tagged Tag: ‘copywriting’
In the next three articles in our series on Using Copywriting for Better SEO and Marketing we will look at how content increases conversions. Each article will focus on a different aspect of improving conversion: stats, content creation, and testing new content. This first article covers the basics of stats and analytics.
Many metaphors have been offered up to describe or explain the Internet, but calling it "an ocean of words" is as accurate as any other. In 1998 the first Google index counted 26 million pages, by 2000 it had reached the billion mark and by 2002 it had more than tripled again to over 3 billion. In July 2008 the company’s Web Search Infrastructure Team announced that it had counted 1 trillion unique URLs on the web at once. At an average 1000 words per page, that means the web contains an astonishing 1 quadrillion words. That’s 15 zero’s.
In this MSNBC interview the Snr. V.P. of Network Solutions covers what any business needs for page one search rankings.
In day-to-day life, a person needn’t be Shakespeare to get his (or her) point across in writing.
As a matter of fact, it’s probably easier if a person isn’t Shakespeare. But when writing for search engines, communication can be a little trickier, and so a session at SES San Jose highlighted some tips and strategies.
MarketingSherpa reports that on average consumers are taking 34 hours from click to conversion. That’s up from 19 hours—180% as long as their original study in 2005 indicated. The full report on time to conversion is expected tomorrow from ScanAlert.
As MarketingSherpa President Anne Holland noted, this finding indicates how important it is for marketers to mearsure longer conversion cycles than just click-buy.