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How To Create Good Copywriting For Conversions: Creating the Copy

In Part 1 of our series on Creating Good Copywriting For Conversions, we covered using stats and analytics to research and guide your efforts. In Part 2 we break down steps you can follow to help you develop a personal procedure to create effective copywriting.

How To Create Good Copywriting For Conversions

In the next three articles in our series on Using Copywriting for Better SEO and Marketing we will look at how content increases conversions. Each article will focus on a different aspect of improving conversion: stats, content creation, and testing new content. This first article covers the basics of stats and analytics.

SEO Copywriting: How To Write For Publication

Many metaphors have been offered up to describe or explain the Internet, but calling it "an ocean of words" is as accurate as any other. In 1998 the first Google index counted 26 million pages, by 2000 it had reached the billion mark and by 2002 it had more than tripled again to over 3 billion. In July 2008 the company's Web Search Infrastructure Team announced that it had counted 1 trillion unique URLs on the web at once. At an average 1000 words per page, that means the web contains an astonishing 1 quadrillion words. That's 15 zero's.

Save Your Copy From A Rewrite

One search industry professional considers rewriting copy a last resort, a step that should be undertaken after other business-boosting efforts fail.

Tighten Your Copy Or Lose Your Visitors

If you're spending plenty of money and time on marketing and advertising, be wary of landing pages that veer into undue verbosity.

The Importance of SEO Copy Writing to High Rankings

In this MSNBC interview the Snr. V.P. of Network Solutions covers what any business needs for page one search rankings. 

Product Details Encourage Site Visitors To Stay

The importance of authoritative content on websites becomes even more critical to site publishers during the holiday season.

SES: SEO Copywriting

In day-to-day life, a person needn’t be Shakespeare to get his (or her) point across in writing.  As a matter of fact, it’s probably easier if a person isn’t Shakespeare.  But when writing for search engines, communication can be a little trickier, and so a session at SES San Jose highlighted some tips and strategies.

Consumers Taking 34 Hours to Convert

MarketingSherpa reports that on average consumers are taking 34 hours from click to conversion. That’s up from 19 hours—180% as long as their original study in 2005 indicated. The full report on time to conversion is expected tomorrow from ScanAlert. As MarketingSherpa President Anne Holland noted, this finding indicates how important it is for marketers to mearsure longer conversion cycles than just click-buy.

Is Your Copy Award-winning?

Those of you who have followed this blog for any length of time know that I care a lot about copywriting. Good copy is crucial for getting your site found and for getting customers to buy. But most of us, in private moments, might admit that we don't spend as much time crafting our copy as we should. Are you ready to put yours to the test?