WebProNews

The Secret of Writing Good Copy

It would be annoying for me to link to grokdotcom every day, so I don't. But if you don't have it in your regular rotation of RSS feeds, what are you waiting for? Here's a great example—a post that pulls together over a dozen great articles on writing winning Web copy. It's taking some of us a while, but we're finally figuring out that Web marketing can really depend on your words.

Copy Writers: See Yourself As the Product

When I teach my copywriters and other coaching students how to package themselves, I use a specific formula to get them from "ground zero" to a "complete package."