WebProNews

The Importance of SEO Copy Writing to High Rankings

In this MSNBC interview the Snr. V.P. of Network Solutions covers what any business needs for page one search rankings. 

Reputation Management & Legal Threats

When a company’s reputation comes under attack, it can be tempting to bring in the company attorney and fire off a "cease and desist" letter. Unless you’re responding to something that is clearly libelous, trying to cover up your mess by threatening the messenger usually backfires–in a big way.

The Secret of Writing Good Copy

It would be annoying for me to link to grokdotcom every day, so I don't. But if you don't have it in your regular rotation of RSS feeds, what are you waiting for? Here's a great example—a post that pulls together over a dozen great articles on writing winning Web copy. It's taking some of us a while, but we're finally figuring out that Web marketing can really depend on your words.

Segmentation in Google Analytics for WordPress Readers

One of the things I've been wanting to do for a while seems to be finally nearing completion. Google Analytics allows you to segment users into custom segments, and there's one segment I've been aching for.

SES - Yahoo Book Party - Mona Elesseily

After a long day of sessions on day three of Search Engine Strategies in San Jose, some attendees mosied on over to the Yahoo Panama Book party for Mona Elesseily of Page Zero.

SES: The Ad Everyone Wants To Read

Compelling ads don't have to be a hidden Grail, accessible only to scruffy types in fedoras. At SES San Jose, panelists for the Creating Compelling Ads session emphasized testing and relevance as keys to success.

Headline Creation Quick Tips

Headlines are tricky – especially when writing for the Web. You want to be search engine friendly, but at the same time, you don't want to readers (or potential readers) to skim over the headline like it's part of a technical manual.

Is Your Copy Award-winning?

Those of you who have followed this blog for any length of time know that I care a lot about copywriting. Good copy is crucial for getting your site found and for getting customers to buy. But most of us, in private moments, might admit that we don't spend as much time crafting our copy as we should. Are you ready to put yours to the test?

Keyword Optimisation or Compelling Copy in Blog Titles?

Brian Clark has some excellent ideas for writing effective titles in his blog copyblogger. He has recently re-written headlines submitted by his readers along with a rationale for the changes. It’s a good way of demonstrating what works.

News Article Design: 20 Tips For Good Web Copy

Clean is better. Eye-tracking studies say so. Web copy should be bulleted, concise, easy. Photos should be informative, not decorative. White space is good. And guys like looking at George Brett's protective cup. You weren't expecting that last part were you? I wasn't either. But this post on effective news article design proves it. Newspapers have had trouble transitioning from print to the Web. They're used to doing things differently.