conversions Articles

Travelocity: 96% Of ROI From Branded SEM

Travelocity’s chief marketing officer Jeffrey Glueck recently spilled out some ROI numbers on paid search that has the industry buzzing. Glueck said 96 percent of Travelocity’s conversions came from branded keywords used for paid search.

11 Quick and Dirty Ways to Increase Conversions
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Increasing conversion rate can be a daunting task that requires a delicate touch and some expertise, not to mention some trial and error. Don’t be afraid to fail at it – just remember to keep trying until you succeed.

Comparing Organic Conversions with Paid Search

ClickZ summarizes a new WebSideStory summary that looked at the conversion rate of paid search compared with organic search.

RTF To XML Conversions Get Boost From Novosoft

Novosoft has released the newest version of a useful, if awkwardly named, product. RTF2FO 3.4.2 is a Java RTF to XML converter.

Google Pumps Up Your Conversions

The Google Analytics website highlights a few ways to ensure you have optimized, assessed, and targeted what you can for your sites. School’s in session, and Google wants you to step up your game.

Calling All Conversions

Well it’s that time again – time to renew my cell phone contract. Should I keep the same provider?

Measuring Success as an SEO

“How do I know if my SEO campaign has been successful?”

MSN Ranks Well With Conversions…

A survey of which major search engine results in the best conversion rate puts AOL as #1, and Google dead last.

AOL Search Best At Conversions
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With a 6.17 percent rate, AOL Search fared best among search engines when it came to converting visitors into customers in January.

Animated Characters Can Increase Conversions and Sales

Having animated characters on your website can be a good way to increase your conversion and sales.

Expanding on Usability

Two weeks ago, I used this space to write about the importance of usability in website design. The article was supposed to act as a lead-in to a short series of articles on the basics of search engine optimization and as a gentle suggestion for webmasters concerned with converting visitors into buyers.

A Look At AdWords Conversions Versus Yahoo’s

While all in-depth analyses should use a number of sources to present a point, it’s also beneficial to see how a respected member of the SEM community is fairing when using both advertising services.

Website Usability Leads to Conversions

Known as the web’s Usability Czar, Jakob Nielsen is one of the Internet’s most respected consultants, authors and commentators.

Search Revenues & Conversions Nearly Triple After Thanksgiving

A note in the MediaPost column discusses the recent rise in revenue for marketers advertising in search engines …

Click Rates and Conversions Up for Black Friday

DoubleClick announced the Black Friday Weekend Online Shopping Behavior Study, as part of the four-part DoubleClick Holiday 2004 Shopping Report series.

Targeting Usage Demographics to Increase Paid Search Conversions

During conversations with web business professionals about pay-per-click search engines, “traffic volume” is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving “traffic volume”.

Impact on Conversions from Paid Search Listing

In search of the tools to make strategic decisions about paid search advertising, Atlas DMT, a digital marketing technology provider and an operating unit of aQuantive, released research demonstrating the rank of a paid search listing and its impact on conversions.

The Secret Sauce in Web Site Marketing

Web site marketing is about getting people to your site, then convincing them to take action: buy, join, subscribe, read more, etc. I’m going to give you the secret to unlocking the potential in your website. Right now. Absolutely for free. (Of course, if you WANT to send money, feel free to do so! 😉

Testing and Tracking to Improve Your Conversions

Creating an effective sales letter page is an essential part of your online success. However, unless you’re testing and tracking each critical element in your sales content and your sales process, you may be losing a great deal of time and money.

How to Weigh Smoke: Measuring Online to Offline Conversions

Legend has it that Sir Walter Raleigh once bet Queen Elizabeth I that he could measure the weight of smoke. To win the bet, Raleigh placed a piece of tobacco on one end of a balancing scale. He then filled his pipe with an equal amount, smoked it, and carefully tapped the ash onto the other end of the scale. The difference in weight, he said, was the weight of the smoke.

An Almost Foolproof Way Of Increasing Your Sales Conversions By Up to 800%

Statistics show that 80% of people purchase after the 5th contact yet 90% of sales people give up after the 2nd contact … they’re wasting thousands of dollars in sales opportunities.