All Posts Tagged Tag: ‘conversions’

New Data From Google Can Help You Optimize Your Site for Conversions

Google has just started sharing more detailed data for each individual search query in the Top search queries feature in Webmaster Tools.  Google used to just report the average position at which your site’s pages appeared in the search results for a particular query.

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Google Conversion Optimizer Gets Target CPA Bidding

Google has launched a new feature for its Conversion Optimizer tool for AdWords. It’s called Target CPA Bidding, and lets advertisers set a bid that reflects the average amount they’d like to pay for a conversion, as opposed to the maximum they’re willing to pay for it.

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Are You Wrong About What it Takes to Get Conversions?

SeeWhy has released an eBook with an interesting premise for online retailers. It looks at how the top 10 converting e-commerce sites drive their website conversions. The main takeaway, a representative for SeeWhy tells WebProNews is that "the top 10 converting e-commerce sites, on average, convert roughly 10 times as many visitors into customers as the typical site — 23 percent vs. 2-3 percent."

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Increasing Conversions Doesn’t Come From Slowing Things Down

I probably don’t have to tell you that time is valuable, but is this something you are considering when it comes to your customers’ time?

If you run an e-commerce business, you have to consider that consumers want to spend as little time on your site as possible. That’s not to say that they don’t want to buy from you. They just want to be able to do so quickly, and the more time you make them spend on the buying process, the less likely they are to actually buy from you (remember – the competition may only be a click away).

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Google Gives Advertisers More Tracking Options

Google has announced a new feature for the Google Content Network called View-Through Conversion Reporting. The feature is designed to help advertisers better measure the value of their display ad campaigns.

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Conversions 11% Higher When Customers See Security

McAfee released results from a study of 163 million online shoppers, and found that the majority of them are "digital window shoppers." In other words, they start shopping on a site, leave for a period of time, then return later to complete the sale.

According to McAfee’s findings, conversions were 11% higher for digital window shoppers who were shown a security cue, and the longer it took a customer to complete a sale, the more responsive they were to security cues.

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Test Landing Pages for Big Impact on Bottom Line

Landing page optimization and multivariate testing are two elements of online marketing that go together, and can make a world of difference when it comes to revenue. It’s a simple concept. Test different versions of landing pages, and tweak them based on what works.

While the concept behind testing and optimizing is simple in theory, the results that can come with enough attention to these things, can have a tremendous impact on a business’s success.

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Google: Conversion Rates Hardly Vary by Ad Position

Ever wondered if your AdWords conversion rates would be better if your ads were just positioned differently? According to Google, it doesn’t matter a whole lot where they are positioned.

Google Chief Economist Hal Varian and his team claim to have done some research into the subject and has concluded that conversion rates just don’t vary much by position.

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Google Tweaks AdSense Fonts for Better Performance

Google is updating the default font faces associated with specific AdSense ad formats. The decision to do so is based on findings that different fonts perform better with different formats.

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Using Google’s Conversion Optimizer

Google announced that Conversion Optimizer is now available for more campaigns. Now any campaign with at least 15 conversions in the last 30 days will be able to use it. Conversions can be tracked through AdWords Conversion Tracking or as linked Google Analytics Goals.

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Google Aims to Help Advertisers Improve Conversions

There have been a couple of videos recently highlighted on Google company blogs that AdWords advertisers should pay attention to if their conversions are not where they want them to be. These videos deal with landing pages and ad copy.

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AdWords Getting New Conversion Tracking Metrics

Google announced today that in the coming months, they will be updating the AdWords conversion tracking metrics in the new AdWords interface, and other account management platforms like AdWords Editor and the AdWords API.

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