Ever read a sales letter, and like magic, find that just as soon as questions or doubts come into your mind, they’re knocked down in the next line of copy? If so, then you’ve seen the power of this technique first hand.

As we continue to surge forward on the coattails of the “technology revolution,” many business folks and entrepreneurs have grasped the concept that personal fortunes may be acquired through the avenue of modern machinery (which must be tweaked in just the right way). Consider, for example, those who have learned how to turn their computers into mighty cash machines. Indeed, those who can effectively utilize and/or market technological gadgets or devices place themselves in a position of watching their earnings take off like fireworks in July.

Whether you are a merchant trying to enhance your affiliate sales channel or an affiliate, interested in growing your commissions, this article can help you optimize your efforts and increase revenue.

When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers’ perspective.

Kokorozashi has released iMage 1.0, an image translation utility for the Mac. iMage is billed as no-hassle, no-fuss image conversion.

Some sales people think that because they’re great at selling face-to-face, they don’t need to put a lot of time or effort into writing a winning proposal. They feel that their verbal skills did all the selling for them.

There is an old saying that I agree with 100%. “Nothing kills a bad product faster than good advertising.” The same applies to Web sites. Nothing will suck up money faster than a poorly structured Web site that can’t convert sales.

As an affiliate promoting affiliate programs you need to know the conversion ratio of each program you belong to. It is something you have control over. But what exactly is a conversion ratio?

For e-commerce sites, it is very important to track and improve conversion ratios. And, in Turning Visits Into Action, many conversion ratio improvement tactics and techniques are explained in detail. But for some e-commerce sites, conversion rates need to be tracked one page at a time.

The recent bloodbath among online content peddlers and digital media proselytisers can be traced to two deadly sins. The first was to assume that traffic equals sales. In other words, that a miraculous conversion will spontaneously occur among the hordes of visitors to a web site. It was taken as an article of faith that a certain percentage of this mass will inevitably and nigh hypnotically reach for their bulging pocketbooks and purchase content, however packaged. Moreover, ad revenues (more reasonably) were assumed to be closely correlated with “eyeballs”. This myth led to an obsession with counters, page hits, impressions, unique visitors, statistics and demographics.