conversion Articles

How PPC Ads Influence Site Conversion

When marketers talk about great PPC ad copy, they often refer to a high CTR (click through rate). Usually it’s a pretty valid indicator of an eye catching ad. Unfortunately many think that getting people to click on the PPC ad and getting them to convert to a sale are completely separate targets.

You’ll be surprised how much effect your ad copy has on your conversion rate.

The “?” and Website Conversion

When writing web copy for your website, it is usually assumed that whatever you write … your visitors will understand. I mean we’re writing in English right? If our bullet point says “30 day money back guarantee” every one understands it and shouldn’t have any more questions? Right?

Wrong my friend, wrong!

Even a silly thing like a money back bullet or a free shipping offer needs more explanation to many. Hence the need for the little click-able picture of a “?” mark.

Driving Conversion in B2B SEO

Obviously, getting your site to rank highly in the search engine results and getting searchers to click through to your site is one of the first objectives of B2B search engine optimization. But that’s just the beginning. You still have to turn the visitor into a customer or client.

StuntDubl’s Friday Favorites

I missed last week (My laptop started with the “laptop death rattle” – so it was a scramble to do data backups, find and migrate to a new machine). One of the worst parts of being a solo shop is being your own IT guy. Excuses aside – here’s twice the friday favorite goodness for this week.

Omniture Acquires Touch Clarity

I admittedly hadn’t heard of Touch Clarity before, but web analytics powerhouse Omniture has announced that they purchased them for $51.5 million (plus approximately $8.5 million in assumed vested stock options).

What does Touch Clarity do?

Why 100 Percent Conversion is a Very Bad Thing

Even within my own company, opinions vary dramatically about how useful web reporting (as opposed to analysis) actually is.

Page Share – Web Analytic Concept

It’s been a theme lately on various blogs to discuss what’s coming next in web measurement, and my new work colleague Greg Yardley puts an interesting idea out there for a metric called page share.

Measuring Conversion Rate

I recently read Avinash Kaushik’s post Excellent Analytics Tip #8: Measure the Real Conversion Rate & “Opportunity Pie”. I like the approach in general but I have a differing view on point #1 and point # 3 in this article. In my opinion almost every real visitor who lands on your site provides an opportunity for conversion.

Smaller Barriers to Increase Conversion Rates

Every online business is focused on their sales conversion, or so I hope. Unfortunately the average online conversion rate is around 3-4%.

Success of Fast Loading Websites

I covered Marissa Mayer’s talk at the Web 2.0 Summit that focused on how Google has really learned the value of speed in their web applications. It seems as if there was much more said about this topic years back when everyone was on dialup modems.

Sponsored Campaign: The Real Cost

Rick Tobin, a Senior Sponsored Search Analyst at Enquiro Search Solutions recently wrote an insightful post on his blog: Sponsored B2B regarding how to find the Real Cost of a sponsored campaign.

Obvious Corp. Buying Odeo

Evan Williams and other Odeo employees buying control of Odeo back from their VCs is definitely an interesting piece of news because it’s not that common, and it says something interesting about what some companies are experiencing right now.

GooTube Looking More Likely

Apparently Google is ignoring my advice and has continued with their quest to purchase YouTube.

Filepro Conversion

In years past, I did a lot of Filepro work. This goes way, way back: I worked on the first Tandy Xenix version when it was still beta – so beta that it couldn’t even do floating point math reliably!

Conversion Optimization: Picking Up Where SEO Leaves Off

Search engine optimization (SEO) gets them to the site. What they do (or don’t do) once SEO has done its job is up to the site owner or designer.

MSN Ranks Well With Conversions…

A survey of which major search engine results in the best conversion rate puts AOL as #1, and Google dead last.

Google Builds Analytics Help

Whether you got in the front door during the open invitation to sign up for Google’s website analytics services or are on the waiting list, the newest forum on Google Groups offers assistance.

Defining Both Top- and Bottom-Line Growth for Your Web Business

On Wall Street, financial investors speak of CEOs improving their companies’ “top line” by increasing sales volume or their “bottom line” by reducing their expenses to expand the margins from their current sales volume.

Targeted Ads Yield High Conversion Rates

A new study from Advertising.com reveals that though behaviorally targeted ads are clicked less often than full network ads, conversion rates are substantially higher.

Improving Your Conversion Reduces the Need to Constantly Promote Your Sites

I just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.

Website Conversion: Meet Your New Sales Rep

Website conversion is a methodology designed to improve your website visitors’ experiences on your website and, in so doing, generate desired results for your company.