All Posts Tagged Tag: ‘conversion rates’
Ever wondered if your AdWords conversion rates would be better if your ads were just positioned differently? According to Google, it doesn’t matter a whole lot where they are positioned.
Google Chief Economist Hal Varian and his team claim to have done some research into the subject and has concluded that conversion rates just don’t vary much by position.
Scott Karp kicked off the new year with a good post called Five Guiding Principles For The Transformation Of Media Companies.
It’s a good post that needs to be read by every executive at major media companies today, and in many ways a lot of it seems like common sense to those who have been watching the transformation occur and understand what’s going on.
Specifically though I wanted to address Scott’s final principle: