All Posts Tagged Tag: ‘conversion optimizer’

AdWords Conversion Optimizer and Enhanced CPC Changes To Roll Out In November

Google will be rolling out some changes to AdWords Conversion Optimizer and Enhanced CPC next month. These include new ad rotation defaults, a “rotate evenly” change, and eligibility for campaigns to switch to “Optimize For Conversions”. In a post on the Inside AdWords blog, Google product manager Wilfred Yeung writes, “Using AdWords Conversion Optimizer or Enhanced CPC can help you …

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Google Conversion Optimizer Gets Target CPA Bidding

Google has launched a new feature for its Conversion Optimizer tool for AdWords. It’s called Target CPA Bidding, and lets advertisers set a bid that reflects the average amount they’d like to pay for a conversion, as opposed to the maximum they’re willing to pay for it.

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