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All Posts Tagged Tag: ‘Conversion Measurement’

Facebook Launches Conversion Measurement For Advertisers

Facebook has launched a new conversion measurement optimization system for direct response marketers to help them measure the ROI of their Facebook ads by counting “relevant” user actions, like registrations and shopping cart checkouts. The system can be used with all Facebook ads and sponsored stories, and in combination with any targeting. “Marketers can now also use optimized CPM (OCPM) …

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