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Conversational Media
Branding And The 'Conversational Media'
By Jason Lee Miller - Mon, 11/12/2007 - 1:38pm.
It wasn't too long ago I was told marketers (especially for small- and medium-sized businesses) weren't interested in online branding, as a concept. The online marketer relies a lot on search, and therefore, clicks that bring results. Branding? Who needs it?
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