WebProNews

Close The Ad Loop For Big Returns

Online ads can enhance one's sales both on the Internet and in the brick and mortar storefront, as one recent study noted.

PubCon - Optimize for Contextual Ads

Contextual ads clearly require a different type of optimization from traditional graphics and banner ads. Focusing your site specifically for contextual ads will often result in higher search engine rankings because of the added targeting effort. This panel will look at various optimization and utilitarian methods of engineering a site specifically for contextual based advertising. Moderator: Detlev Johnson Speakers:

Adobe, Yahoo Testing PDF Ad Service

A beta test of Ads for Adobe PDF Powered by Yahoo opened for publishers, offering placement and tracking of contextual ads alongside Portable Document Format content.

MySpace Starting Contextual, Targeted Advertising

paidContent reports that MySpace will launch contextual, targeted advertising on its members’ profiles starting soon. After six months of testing with a 100-member team in MySpace’s parent corporation, their system will analyze the content of members’ profile pages and display relevant ads alongside the content.

Hey Sergey, Yandex Kicks Google Butt In Russia

China and India get all the attention from the major Internet players when it comes to growing Internet economies, but search advertising in Russia has a couple of local players dominating the field.

Affiliate Summit: Contextual Advertising Options

Pick something - a Web browser, toothpaste, whatever - that you’ve set against comparable products.  Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway.  As Joel Comm weighed various contextual advertising options at Affiliate Summit 2007 East, it seemed like that same sort of circular journey was taking place, but you won’t hear me complain; it’s always nice to have extra choices.

blinkx Launches Contextual Video Ads

It was only a matter of time, because it’s seemed obvious to many that a good video advertising solution would be for an automated system to match video content to commercial style video ads. blinkx has announced their solution called AdHoc (honestly, must every advertising solution be “Ad-something”?) that does this.

Contextual Ads Added to Ask Sponsored Listings

The 30,000 advertisers using Ask Sponsored Listings just received a new channel for displaying their ads as IAC has announced the launch of a contextual advertising channel.

Ask Enters Contextual Ad Space

Sites under the IAC arcology will be the first to display contextual advertising from the Ask Sponsored Listings (ASL) network, with an interesting twist on what gets displayed.

Parasitic Business Models

As more large trusted publishers launch ad networks will this force Google to rethink their authority heavy algorithms and ad quality scores that benefit these growing arbitrage plays? Or is Google promoting many small ad networks to spread the portion of the pie that they don't control really thin? Shopping sites like Shopping.com, Yahoo! Shopping, BizRate, and NextTag already dominate Google's organic search results and paid listings.