Advertising displayed on relevant content pages on general interest Web sites did better than the same advertising on out of context pages, according to a study by Online Testing eXchange and commissioned by ContextWeb.

Contextual advertising can be a nice little revenue stream for the site publisher who puts in the work, and we have some advice from the SES San Jose session presenters on the topic.

On Friday, I wondered what happened to a favorite LinkedIn feature for viewing recent users. I received two subsequent emails from customer service, only to find out I was wrong about the feature because of LinkedIn’s questionable grammar. The semantic web’s a long way off if we can’t master our native languages’ semantics first.

Here’s the first of the two responses:

LookSmart just added contextual ad serving and optimization to its AdCenter platform. With the addition publishers are given more control over the relevance and appearance of ads appearing on websites.

In a previous article I talked about the 3 C’s of Marketing as explained at John Jantsch’s Duct Tape
Marketing.

I saw this article on CIO magazine  – Five Things CIOs Should Know About Software Requirements. It seems to me that there is one more thing (at least) that they need to know about requirements:

Business rules are NOT requirements

Affiliates with online marketplace eBay feed the site visitors, and the people they pass along who register and buy on eBay add up to profits for the website and for the affiliates too.

Traditional media powerhouses, who spent the better part of the 20th Century perfecting content production and distribution, will have to change everything or risk being left behind. But there are some old-world moves, according to Bear Sterns, that will keep them afloat in a world to be ruled by Google and Yahoo.

It’s conceivable that when targeting a demographic, tunnel vision could become an issue.

Regulation FD, which regulates the fair disclosure of information material to a company’s operation, needs to be rethought so more CEOs can start blogging like Sun’s top executive, Jonathan Schwartz.

Ok, so ZDNet has likely taken Google CEO, Eric Schmidt’s comments out of context, but it looks as though the search engine top-dog believes click fraud should be left alone to self-correct.

Our latest installment of Goofus & Gallant tries to answer the question: “is it the medium or the message?”

Source code for IBM’s Unstructured Information Management Architecture (UIMA) now has a home on SourceForge, as IBM invites developers everywhere to take a shot at the concept of knowledge discovery.

The company formerly known as FindWhat will deliver ads for Blinkx’s Smart Ads Platform.

The year-old New York-based contextual advertising company has seen rapid growth and an influx of new VC funding.

teve Broback at Blog Business Summit has posted a list of 51 PR firms whose websites include the word ‘blog’…

If you want to gain a deeper understanding of the changing field of communication your blog exists in, take a look at the presentations from WOMMA Summit 2005. The focus is obviously word-of-mouth marketing, and blogs are just one tool from that perspective. But many of the speakers did talk about blogs as part of their strategies.

I’m a little bit of a late arriver at this party. Personally, a late adopter. You want to catch up when you are late, but I don’t think sobriety is your strongest suit. Want to talk about what you look like to someone coming late to the open source cultural, personal and technical movement. And why are we where we are now?

We’re working on a media kit and collateral material for an internet company looking to boost its advertising substantially. The company has done extremely well for advertisers (mostly dr advertisers) on a cost per click basis. One reason for its success is that the user/consumer chooses this navigation tool – it isn’t embedded in some other software – and it isn’t spyware.

You can’t fake direct marketing expertise. Everything you do is quantifiable; every decision has an impact on short- and long-term profitability. If you’re seeking an expert’s opinion, get the benefit of Lee’s 35+ years of experience. He’s been on the client and agency sides and has run his own consulting practice for 10 years.