WebProNews

Google News Improves Timeliness, Context

News that’s not timely barely matters; news that’s not presented in context is irresponsible.  Now, by changing the way it tracks updates and local coverage, Google News hopes to address both these issues.

SES - Your Marketing Program in Context

Web marketers are presented with many options for search engine marketing - the blue chip keyword buys from Google, Yahoo! and MSN, strategic organic SEO strategies and the long tail strategy of expanding keyword buys beyond common favorites.

In Context Web Ads Brand Better

Advertising displayed on relevant content pages on general interest Web sites did better than the same advertising on out of context pages, according to a study by Online Testing eXchange and commissioned by ContextWeb.

SES: The Context Of Money

Contextual advertising can be a nice little revenue stream for the site publisher who puts in the work, and we have some advice from the SES San Jose session presenters on the topic.

LinkedIn Links to Recent Contacts, Redefines Recent

On Friday, I wondered what happened to a favorite LinkedIn feature for viewing recent users. I received two subsequent emails from customer service, only to find out I was wrong about the feature because of LinkedIn's questionable grammar. The semantic web's a long way off if we can't master our native languages' semantics first. Here's the first of the two responses:

LookSmart Puts AdCenter Into Context

LookSmart just added contextual ad serving and optimization to its AdCenter platform. With the addition publishers are given more control over the relevance and appearance of ads appearing on websites.

Marketing: Content, Context, Community

In a previous article I talked about the 3 C’s of Marketing as explained at John Jantsch’s Duct Tape Marketing.

Another Thing CIOs Should Know About Requirements

I saw this article on CIO magazine  - Five Things CIOs Should Know About Software Requirements. It seems to me that there is one more thing (at least) that they need to know about requirements: Business rules are NOT requirements

eBay Keeps Its Affiliates In Context

Affiliates with online marketplace eBay feed the site visitors, and the people they pass along who register and buy on eBay add up to profits for the website and for the affiliates too.

A Plea: Don't Overthrow King Content

Traditional media powerhouses, who spent the better part of the 20th Century perfecting content production and distribution, will have to change everything or risk being left behind. But there are some old-world moves, according to Bear Sterns, that will keep them afloat in a world to be ruled by Google and Yahoo.