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Why You Need a Content Marketing Strategy
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Google sites handle about 88 billion searches each month. YouTube is the second most popular search engine second only to Google. Facebook is now over 600 million users.

Public Tweets and Privacy Boundaries Becoming More Defined

If you use Twitter, what you post to the micro-blogging service is public.

How Much Content is Too Much?
· 18

As you probably know by now, AOL has purchased The Huffington Post to further bolster its growing content business. HuffPost co-founder Arianna Huffington (now Editor-in-Chief of all AOL Content) said following the announcement, that earlier this year, the company was looking to expand local sections, launch international sections, add more original videos, and additional sections that would "fill in some gaps" in HuffPost’s current offerings.

AOL Adds The Huffington Post To Its Growing Content Factory
· 1

AOL has acquired The Huffington Post, one of the biggest content networks on the web, for $315 million. HuffPo co-founder Arianna Huffington is now editor-in-chief of all of AOL’s content properties. 

The move is the latest, and possibly the boldest move AOL has made into the content production industry. AOL counts The Huffington Post, TechCrunch, Engadget, Autoblog, Fanhouse, Patch, and Seed among its major content properties. Other recent AOL acquisitions include About.me and Goviral. 

Testing the Fair Use Balance
· 15

Remember Righthaven? That’s the company with the business model of suing bloggers over copyright that ignited one of the more recent fair use controversy debates. A report last month from Fortune about the company asked questions like: "Could clicking a Like button lead to a lawsuit?" and "Are the days of posting stories to Facebook, emailing articles to friends, or printing out pieces numbered?" and suggested that social media could be "maimed".

Reviewing The Daily
· 1

The Daily (the new iPad news publication from News Corp.) has been out for a day now, and after having the chance to mess around with it, it’s hard for me to know just what to make of it, and frankly I’m having a hard time seeing this as a revolution in digital content (or print content or paid content). 

What If Content From One Company Dominated Google’s Search Results?
· 40

Demand Media continues to capture a great deal of attention after launching an IPO, and Google talking about algorithm changes. If you’ve been reading WebProNews lately, we’ve discussed it quite a bit, and our readers have had plenty to say as well. You can browse recent coverage (and comments) here

Demand Media CEO: Google Not Talking About Us
· 59

Last week, Google’s Matt Cutts put up a blog post talking about a shift in focus to content farms, which he defines as "sites with shallow or low-quality content". Most people that read this assumed he was talking about sites like some of those offered by Demand Media (eHow.com, for example), which launched an IPO this week valuing the company at $1.5 billion

Google, Bing, and Blekko Talk Content Farms and Search Quality

Matt Cutts from Google, Harry Shum from Bing, and Rich Skrenta from Blekko spoke on a panel today at the Farsight Summit. Much of the conversation was around the Bing/Google results copying ordeal, but part of the conversation was about search quality in general, and the impact content farms are having on it. 

How Skype Can Be a Useful Tool for Content Creators
· 2

For many Skype users the tool is simply a phone replacement or a way to make international calls without a charge.

While the direct communication uses are obvious, there are so many other ways to use this tool as well. In fact, I believe that one of the hottest trends of the back half of 2011 will be the ubiquitous use of video communication on the mobile device and this type of behavior change is going to make some of Skype’s features even more useful for business.

Demand Media IPO Reportedly Coming Next Week
· 2

Demand Media’s much-anticipated initial public offering is coming next week, according to Kara Swisher, reporting for the Wall Street Journal’s All Things Digital. She says numerous sources "with knowledge of the situation" say it will happen after the company’s road show for investors. 

Number Of Tablet Users Growing Rapidly, And They Like Free Content

According to a new report from IDC, the worldwide market for tablets grew by 45.1% in the third quarter of 2010, driven mainly by iPad demand. Now, the iPad faces a great deal of competition from various manufacturers (many showcased at the recent Consumer Electronics Show in Las Vegas). 

Foursquare Users to Get Tips on Nearby Businesses

Foursquare and Examiner.com have teamed up to bring local Examiner content to Fousquare users via Fousquare’s website and mobile apps. This content will consist of tips or "insight and recommendations on nearby venues, restaurants, events, businesses and landmarks" from Examiner’s 68,000 contributors in 233 U.S. cities. 

Blogging – In Decline or Just Evolution?
· 5

There’s been a bit of commentary and opinion in recent weeks that blogging (meaning, written content longer than just a paragraph or two) as we know it is dying or even already dead when compared to the rise of Facebook and Twitter (meaning, very short content like the 140-character posts of Twitter).

Fair Use Controversy: The Gift That Keeps On Giving
· 11

So the whole "what is fair use?" debate is back, as Fortune describes the business practices of Righthaven and the Las Vegas Review Journal of going after publications for violating copyright. 

How to Write When Guest Blogging
· 4

So many people are guest blogging these days. It is almost a cliché to say that once the masses get a-hold of something, they cheapen it. Sadly, the cliché is often true. So it is with guest blogging. I regularly receive offers to guest blog from people who have no clue what they are doing …which generally is wasting my time and theirs. So, here are the Golden Rules of Guest Blogging:

Know Thy Blog

Try Looking At Quora For What It Is
· 3

Quora has been around for a while now, but it’s getting a whole lot of attention from the tech Blogosphere this week. Naturally, many have questioned its value, but bloggers seem to love it. Why is that? Is Quora the "biggest blogging innovation in 10 years" as Robert Scoble asks?

Advice For Dealing With Content Theft
· 1

One of the wonderful things about the web is that most of the world’s information is accessible online. Better still, a large portion of the world has access to all of that information. Search engines play a huge role in making it easy to sift through that information and find the stuff you are looking for. Problems arise, however, when people who are less scrupulous decide to publish content and decide that the best way to do that is to steal it. Unfortunately, the web makes stealing of your content quite easy, and enforcement of your rights somewhat difficult.

Five Tips For More Efficient Business Blogging
· 10

“Why should we have a blog?”  It’s a reasonable question.

Nevermind the fact that millions of businesses are blogging and multiples of those millions of customers are reading said blogs. In fact, 23% of the primary Fortune 500 corporations have an external corporate blog.

Can So-Called “Content Farms” Maintain Quality and Reader Trust?
· 17

Sometimes sites like Demand Studios, Yahoo’s Associated Content, AOL’s Seed.com, and Suite101 are called names like "content farms" or "content mills". You can call them whatever you like, but the fact of the matter is that they’re attracting a lot of writers and producing a lot of content, which is appearing in a lot of search results for better or worse.

Should Content Providers Stop Allowing Anonymous Comments?
· 42

Facebook product design manager Julie Zhuo contributed an op-ed piece to the New York Times, which calls for content providers to stop allowing for anonymous comments on their content, in an effort to maintain accountability for what is said. 

This is not a new subject, nor an easy one, and despite Zhuo taking a clear stance on it, she does present both sides of the debate: accountability vs. privacy and freedom of expression.