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TV Still Dominates Media Consumption
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Nielsen has shared results of its "State of the Media" research. Not that this fact is surprising, but television is still the most preferred gateway for media consumption.

Writing For Conversions – Testing New Content
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Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement good content to compel visitors to take action. The natural next step is testing.

Bloggers: How Much Excerpting Is Fair Use?
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Fair use is back in the news courtesy of a New York Times article on publishers being unhappy with the use of excerpts of their content. The main focal point of the article is Henry Blodget of Silicon Alley Insider, who recently quoted a WSJ columnist.

Hulu Follows Proverbial Suit, Creates Social Network

hulu logoNielsen Online’s VideoCensus indicates that in February, 17-month-old Hulu grew to become the second most popular video site (after the behemoth YouTube)—so, Hulu, what are you going to do now?

How To Write For Search Engines
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SEO (Search Engine Optimization) writing, as a distinct style, was born in the Internet era and has matured before our very eyes in a relatively short span of time. Although it is evolving and maturing still, and will continuously do so, we can define some of the tried and tested steps of content optimization to help unique pages place at or near the top of search engine rankings.

How to Notify Google About Content Theft
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Google AdSenseIf you’re a blogger who has been at it for a while, you’ve probably run across other blogs stealing your content at one point or another. These are commonly referred to as scrapers, and will often use your content to post Google AdSense ads and make money off your work.

SEO Copywriting: How To Write For Publication
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Many metaphors have been offered up to describe or explain the Internet, but calling it "an ocean of words" is as accurate as any other. In 1998 the first Google index counted 26 million pages, by 2000 it had reached the billion mark and by 2002 it had more than tripled again to over 3 billion. In July 2008 the company’s Web Search Infrastructure Team announced that it had counted 1 trillion unique URLs on the web at once. At an average 1000 words per page, that means the web contains an astonishing 1 quadrillion words. That’s 15 zero’s.

New Sharing Options About to Be Rolled Out to 80,000 Sites
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Tim Schigel - CEO of ShareThisShareThis, creator of the ShareThis widget that allows for the easy sharing of content via your favorite social networks, has announced a new version of the widget with some added features. I just chatted with CEO Tim Schigel about it.

Too Much Content Bad for Online Advertising?
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Could the enormous amount of content on the web be hurting online advertising revenue? That is exactly what is happening according to the Wall Street Journal.

The largest contributor to this is probably user-generated content. With everyone and their mother pushing out content (like the incredible number of videos of some guy playing guitar in his room on YouTube) with incredible frequency, the market is becoming saturated.

Facebook Now Owns All The Content You Put On…Facebook

As I was sitting down to a nice comfortable night at home I was alerted via Twitter about a change in theterms-of-service Terms of Service (TOS) at Facebook that could be pretty significant. Since I am not totally aware of the protocol for referencing tweets as sources, I will simply give you the whole deal here so the right people can get their Twitter props:

Tips For Getting Your Content Crawled by Google News
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Getting you site’s content crawled by Google News is not the easiest thing in the world. Luckily, Google has a number of guidelines that can help you get your content in. Furthermore, today, on the Google News Blog, Abe Epton of the News Online Operations Team posted 8 tips to help Google News better crawl your site. These are:

1. Keep the article body clean

Don’t Get Too Attached To Editing Wikipedia
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It’s about to get harder to edit a Wikipedia entry. That is unless those who oppose the concept can come up with a better idea.

Who among us hasn’t encountered some false information on the site at one time or another. The goal here is to make Wikipedia, which is one of the most popular sites on the web, a more reliable place for obtaining accurate information. That can’t be a bad thing from the average user’s perspective.

Google Reflects on Knol’s First 5 Months
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Knol is a service from Google that lets people write "authoritative articles about specific topics." Recently, the 100,000th "knol" was published since the service’s launch in July.

How to Use Video to Improve Google Ranking & Conversions
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Online video is consuming the web as we know it whether you like it or not. Some prefer text content over video in most cases, and that’s ok too. I don’t think text is going anywhere, but demand for video is on the rise from both consumers, and businesses looking to stay on top of their marketing. Just like not all text is great, not all video is great, but when done well, I think you will find that it offers plenty of reward.

Content and Reputation

Top 5 Reasons the “C Word” Should Be Your Priority
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I’m not going to tell you that "content is king." You already know that. There are reasons why your best bet for running a successful online business revolve around your content though.

1. Links

Link Building With Articles
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There are many different ways that a link can be built. One that is often overlooked but which can have huge rewards is writing and submitting articles. The reason article writing and submission is arguably one of the best of the link building methods is that it not only functions as a link building exercise but also a traffic source. Honestly, can you think of a better use of your online marketing time than a tactic that provides for traffic and which can help improve your search engine visibility? Neither can I.

Google: We’ll Take The AOL Journals Users
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AOL has recently decided to go for a more open and social approach, not unlike Yahoo. They’ve opened up their homepage to third party content, and are allowing users to update social network profiles right from there as well. 

Video Search To Use Internal Content

Today the WSJ profiles a number of video search engines that actually seem to be getting smarter. Instead of relying on external meta data to determine the content of a clip, these engines are looking to data internal to the clip itself—including dialogue and people (or characters) appearing in the clip. And yep, one day YouTube might not be the #1 video search engine (although they may still be the #1 video hosting site).

What’s Good for Users is Good for Advertisers/Content Providers

A new YouTube channel shows not only how the site itself can better compete in the online video industry, but also serves as an example of how other businesses can layout engaging video blogs.

Google is producing more original content for YouTube following the success of the hit "Seth MacFarlane’s Cavalcade of Comedy", which was exclusive to the video site. They started running a channel/show called Poptub last month, but it has not received much attention until now.

Nokia ‘Comes With Music’ Is Very Restricted

 Music Ally blogger Stuart Dredge pointed me toward the Terms & Condit

Amazon to Change the Content Delivery Network Industry?

Amazon announced today that it will be launching a Content Delivery Network service before the end of the year. This could mean bad news for other networks.