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YouTube Forms New Content ID Partnerships
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YouTube has announced several new partnerships with broadcast video delivery and management companies – Harmonic, Telestream, and Digital Rapids. YouTube says these partnerships will make it possible for many media companies to provide them with reference files for their content at about the same time it is being produced.

The Most Loyal Traffic Comes from Facebook
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There’s no question that search engines can be a tremendous source of traffic. Social networks are also proving to be big traffic generators for a lot of content producers, and Twitter is one of the big ones.

However, it is Facebook and Digg that are driving the most repeat readers according to a study conducted by online ad network Chitika. Traffic is great, but traffic that returns is even better.

An Equation for Getting More Traffic from Twitter
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Back in June, Hubspot shared data, which indicated that about one and a half percent of all tweets were retweets. I’d be surprised if that number hasn’t increased in the last few months. More people are adopting Twitter and becoming familiar with the Twitter culture. More tools have come out, which cater to the easy re-tweet. More sites have adopted retweet buttons, such as the one from Tweetmeme. I seriously doubt people are retweeting less.

Content Scrapers Not a Big Deal?
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If you write for the web, whether that be on a blog or any other content site, there is a good chance your content has been scraped at some point, if not on a continuous basis. The good news is that it’s probably not that big of a deal. At least that is what Google’s Matt Cutts imples.

Answering user questions as he so often does, Cutts took on the question, "Is there a way to benefit from content scraped from your site?"

Newspaper Publishers Divided Over Paid Content

So the big guys like Rupert Murdoch and Barry Diller have already told us that paid content for newspapers is the wave of the future.

Diller States That Paid Content Is On The Way

Remember not so long ago when Rupert Murdoch was espousing the future of paid content? It is unavoidable was the cry but there has been not much said since. That is, until Barry Diller stated his version of the story at the Goldman Communacopia conference as reported by the Business Insider.

Gap Widens Between Transactional and Content Site Visits

Interesting data from Hitwise indicates that content-driven websites get a whole lot more traffic than transactional-based ones. To put a number on it, that would be 73% more.

Robin Goad of Hitwise shares the following graph comparing sites in the Shopping and Classifieds, Business and Finance, Travel, Entertainment, Computes and Internet -Social networking and Forums, News and Media, and Lifestyle categories. This is in the UK, mind you.

Facebook Lite Sparks Mixed Reactions

Depending on who you listen to the Facebook Lite offering that was inadvertently sent to many Facebook users is everything from a direct frontal assault on Twitter to a speed enhancer. Since this product was not even supposed to be released as it was it may not really matter what it really is because it’s not really ready to even ‘be’ quite yet. Two takes came from Mashable and TechCrunch and they are very different.

Facebook Cracking Down On Paid Content

Have you signed up for Sponsored Tweets on Twitter? Or Magpie? Or TweetROI? Do you offer sponsored posts and paid reviews on your blog? If so, you might have to re-think how you share this information, thanks to a Terms of Service update from Facebook.

AP Starting To Charge For Content Use

As if there wasn’t enough change on the Internet these days the Associated Press (AP) is now putting together a program that will cost anyone who uses anything that they publish a minimum of $12.50. While that may seem a bit much it gets even worse when you discover that that price is for using just 5 words or less of their material!

Associated Press To Crack Down On Scraping

I long ago gave up trying to get spammers to "cease and desist" their scraping of Marketing Pilgrim’s content–I never was much good at playing whack-a-mole.

Well, it appears that The Associated Press loves carnival games as the NYT reports the news organization is determined to put an end to the scraping of its content.

YouTube XL Invading Televisions With ‘XL’ Content

YouTube is finally preparing to take on Hulu with premium content and better quality video from YouTube XL—preparing for a real big screen interface. You know, such as a television. Hulu is rather adamant about not going to television, so this could get to be a bit of a big deal.

The Three Types Of Searches
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Bill from SEO By The Sea published a good article entitled "Writing Content for Small Businesses Online", in which he talks about search taxonomies.

For those new to the topic, I thought I’d go over it, and show it applies to SEO strategy.

Comments Make Content More Valuable
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Comments are the backbone of the social web. Everything is going social if it has not already been that way for some time. Why is that? People are social by nature. It’s how we communicate. It’s how we learn. It’s how we teach. Do you find comments to be valuable resources? Share your thoughts.

Why Would Twitter Kill RSS?
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There is no question that Twitter and RSS have some things in common. However, they are not the same, and Twitter will not kill the feed reader. This is a concept I have seen come up a number of times, and frankly, I just don’t see it happening, at least not without some dramatic changes in how Twitter is presented to its users.

Digg Speaks About DiggBar and Your Traffic
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Last week, Digg released the DiggBar, a toolbar that sits at the top of your browser as you view content from Digg. It frames the content not only with the bar itself, but with a custom Digg URL. The following clip demonstrates what it does if you have not encountered it yet.

Google Defends Its Use Of AP Content

Let’s pretend for a moment that you’re the newspaper industry. Your ranks are dwindling as even old stalwarts are dropping like flies.

Does the DiggBar Steal or Inflate Your Traffic?
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Last week, Digg unleashed the much-anticipated DiggBar. It’s basically a StumbleUpon-like toolbar that sits at the top of your browser as you view content from Digg (and it comes equipped with a URL shortener).

AP Launches News Content Protection Initiative

Protecting News Content?The Associated Press has announced its plan to launch an initiative to protect news content from "misappropriation" online.

"We can no longer stand by and watch others walk off with our work under misguided legal theories," says AP Chairman Dean Singleton.

TV Still Dominates Media Consumption
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Nielsen has shared results of its "State of the Media" research. Not that this fact is surprising, but television is still the most preferred gateway for media consumption.

Writing For Conversions – Testing New Content
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Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement good content to compel visitors to take action. The natural next step is testing.