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Google-Backed VigLink Acquires Driving Revenue

VigLink has acquired outbound traffic monetization company Driving Revenue, which brings over $100 million of merchandise transactions to the company. VigLink says this makes the combined entity the "definitive leader" in the space.

VigLink is a company that is backed by Google Ventures, Google’s venture capital arm. It’s a content monetization and affiliate marketing company aimed at bloggers. 

Entertainment Weekly and TVGuide Go with the Meebo Bar

Meebo announced today that it has added EW.com and TVGuide.com to its list of publishers implementing the Meebo Bar. The Meebo bar is designed to let readers easily connect with the people they’re friends with on social networks. 

Adobe Soon to Enable Any Publisher to Easily Create Digital Magazines for Tablets

Content publishers are excited about the iPad and other tablet devices. Such devices provide readers with a new way of interacting with content. Print publishers, in particular, are hopeful that this kind of publishing can make up for some of the losses they have experienced on the print side.

5 Tips for Marketing Through Content
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Gather.com is a site that started as a social networking site, but is now a demand-driven media company, attracting 7 million unique visitors per month (and growing), according to the company. Demand-driven media is certainly a competitive industry these days with companies like Demand Media, AOL, Yahoo and others all playing their roles.

Google’s Blogger and Zemanta Team Up on Gadget for Blogger

Google’s Blogger has teamed up with Zemanta to create a Zemanta Gadget for Blogger.

Zemanta CEO Boštjan ‘Bos’ Špeti? has posted about the gadget on the Blogger Buzz Blog, saying, "Previously, Blogger users could install a Zemanta browser plugin to recommend content while you blog, enabling you to read news to learn more about the topic, link articles to improve the value of your post, [and] use pictures to make you post richer."

Demand Media Teams up with Tyra Banks

Beauty and entertainment company Bankable, of which Tyra Banks is the CEO, has struck a deal with Demand Media, which will culminate in an interactive web property, an online video series and a set of mobile apps. Tyra Banks will also become a shareholder in Demand Media.

What’s More Important in Search? Freshness or Quality?
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It’s been a while since we looked at one of the Google Q&A webmaster videos that Matt Cutts does, but I found this recent one particularly interesting, considering the emphasis that has been put on freshness in search engines lately.

How important is freshness to you as a search engine user? Share your thoughts here.

The user question in this particular video says:

Suite101 Shares Thoughts on Google/Demand Media Patents

Google was recently granted a patent called "Identifying inadequate search content" that the Financial Times says appears to replicate part of the Demand Media approach to algorithmic content – a style of content production that is becoming increasingly popular among media c

Bloggers Should See Increase in Sharing of Content
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Google’s Blogger has released new share buttons for users, which can be placed under posts to encourage the sharing of content. The buttons let users share via email and popular social networks.

News Corp. Makes New Moves For Online Content Monetization

Update: Journalism Online tells WebProNews it cannot reveal its publisher partners at this time, due to confidentiality agreements.

Original Article: News Corp. announced today that it has acquired Skiff, and that it has made an investment in Journalism Online, LLC.

Demand Media Adds New “Talent & Expert Network” to Content Mix

Demand Media announced the beta launch of a new "Talent & Expert Network". This network resides within its current content creation platform (Demand Studios), and will include what the company calls "authentic and entertaining personalities." Content from this network will be integrated into articles and videos, and will be expanded to new episodic programming and branded entertainment content across hundreds of categories.

Facebook’s Open Graph About to Get Significantly Bigger, Courtesy of Demand Media

Facebook’s Open Graph is about to get significantly bigger. I spoke with Demand Media VP, Marketing Jason Jaynes about the company’s new integration with it, and it’s a biggie, but not necessarily in the way you might think.

When you think of Demand Media, you probably think about Demand Studios, the company’s content production arm, and the sites it powers – sites like Cracked, eHow, LiveStrong, etc. These sites have enormous reach in themselves, but Demand’s new announcement has much bigger implications.

Do You Go to MySpace for Friends or Content?
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What is MySpace at this point? According to News Corp, which owns it, it’s a content site. PaidContent quotes News Corp. COO Chase Carey: "In terms of the strategy, it’s not about going toe-to-toe with Facebook. MySpace is a content site. It’s not where we need it to be, but it’s headed in the right direction."

Google Reveals AdSense Revenue Share, Is it Satisfactory?
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Google has kept its AdSense revenue share numbers a secret for quite some time, but has now decided to disclose them – or at least some of them. They’ve revealed the percentages for AdSense for Content and AdSense for Search, but are remaining mum on some of the other offerings. Still, content and search are the two biggies.

Is Google’s revenue split better or worse than you expected? Let us know.

New York Times Paywall Loophole – Access Through Links
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Back in January, the New York Times announced that it would be gravitating to a metered paywall system at the beginning of 2011. This would let readers access an as-of-yet unspecified number of articles for free each month, until requiring payment for further access. Meanwhile, print subscribers would have full access to content online.

Demand Media Aims to Sort Out eHow Content Confusion
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eHow, Demand Media’s most heavily trafficked property, which frequently has how-to articles ranking very well in Google resutls (not to mention videos in YouTube),  just announced a big change to how it provides content. I had a conversation with eHow General Manager Gregory Boudewijn and Stewart Marlborough, the general manager of Demand Studios (the content arm of Demand Media) about what this means for readers, as well as content contributors.

Twitter Shows Embeddable Tweet Example
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Update: Twitter has made an update to tha post saying, "No, really. It’s very simple. Just a snippet of code you’ll be able to use to generate simple, selectable flat-HTML tweets like the one we used here."

Do You “Like” How Facebook Phrases Your Likes?
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Now that most of the web is scrambling to get like buttons and/or recommend buttons on their sites, there is going to be more "liking" and "recommending" on Facebook than ever before. While users may like or recommend a piece of content, that does not necessarily mean they like or recommend what that piece of content is about.

How Absorbed by Facebook is the Web Going to Get?
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Facebook’s developer conference F8 doesn’t begin until Wednesday, but there is already plenty of news about the company’s plans coming out, and those plans reportedly involve Facebook consuming even more of your web experience.

Are you comfortable with Facebook dominating more of your online experience? Tell us what you think.


Content

Demand Media’s Strategy of Penetrating Major Media Outlets
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Late last week, reports surfaced of Demand Media and USA Today reaching a deal in which Demand would contribute content to USA Today’s website. This is interesting because it’s an example of the controversial Demand Media penetrating mainstream news media. I spoke with Demand about the partnership and the prospect of similar partnerships in the future.

Are You Getting Your Content in Front of News Seekers?
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Getting press coverage can mean a great deal for gaining traffic and overall exposure for your business. That said, there are also ways to take some initiative yourself in getting some exposure from news search.