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Do You Go to MySpace for Friends or Content?
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What is MySpace at this point? According to News Corp, which owns it, it’s a content site. PaidContent quotes News Corp. COO Chase Carey: "In terms of the strategy, it’s not about going toe-to-toe with Facebook. MySpace is a content site. It’s not where we need it to be, but it’s headed in the right direction."

Google Reveals AdSense Revenue Share, Is it Satisfactory?
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Google has kept its AdSense revenue share numbers a secret for quite some time, but has now decided to disclose them – or at least some of them. They’ve revealed the percentages for AdSense for Content and AdSense for Search, but are remaining mum on some of the other offerings. Still, content and search are the two biggies.

Is Google’s revenue split better or worse than you expected? Let us know.

New York Times Paywall Loophole – Access Through Links
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Back in January, the New York Times announced that it would be gravitating to a metered paywall system at the beginning of 2011. This would let readers access an as-of-yet unspecified number of articles for free each month, until requiring payment for further access. Meanwhile, print subscribers would have full access to content online.

Demand Media Aims to Sort Out eHow Content Confusion
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eHow, Demand Media’s most heavily trafficked property, which frequently has how-to articles ranking very well in Google resutls (not to mention videos in YouTube),  just announced a big change to how it provides content. I had a conversation with eHow General Manager Gregory Boudewijn and Stewart Marlborough, the general manager of Demand Studios (the content arm of Demand Media) about what this means for readers, as well as content contributors.

Twitter Shows Embeddable Tweet Example
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Update: Twitter has made an update to tha post saying, "No, really. It’s very simple. Just a snippet of code you’ll be able to use to generate simple, selectable flat-HTML tweets like the one we used here."

Do You “Like” How Facebook Phrases Your Likes?
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Now that most of the web is scrambling to get like buttons and/or recommend buttons on their sites, there is going to be more "liking" and "recommending" on Facebook than ever before. While users may like or recommend a piece of content, that does not necessarily mean they like or recommend what that piece of content is about.

How Absorbed by Facebook is the Web Going to Get?
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Facebook’s developer conference F8 doesn’t begin until Wednesday, but there is already plenty of news about the company’s plans coming out, and those plans reportedly involve Facebook consuming even more of your web experience.

Are you comfortable with Facebook dominating more of your online experience? Tell us what you think.


Content

Demand Media’s Strategy of Penetrating Major Media Outlets
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Late last week, reports surfaced of Demand Media and USA Today reaching a deal in which Demand would contribute content to USA Today’s website. This is interesting because it’s an example of the controversial Demand Media penetrating mainstream news media. I spoke with Demand about the partnership and the prospect of similar partnerships in the future.

Are You Getting Your Content in Front of News Seekers?
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Getting press coverage can mean a great deal for gaining traffic and overall exposure for your business. That said, there are also ways to take some initiative yourself in getting some exposure from news search.

Usability Counts for Content Too
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In a recent article, we talked about the importance of usability of both the search engines and your site, with regards to the path to conversions. If you create content, you would do well to consider similar lessons in how you craft that.

Is the Content Farm Strategy Just Misunderstood?
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Demand Media CEO Richard Rosenblatt doesn’t understand much of the criticism geared toward his company, which Time Magazine columnist Dan Fletcher refers to as "the Web’s least understood and most vilified juggernaut." I attended a panel at SXSW this week in which Fletcher and Rosenblatt discussed Demand’s content strategy that has become the basis of so much controversy (Read here for more background

SEO and Quality Key to Competing in the Long Tail
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A while back, WebProNews had a conversation with RateItAll President Lawrence Coburn about how the long tail of search is getting more competitive. Companies like AOL and Demand Media are working on dominating long tail searches with content across a broad scope of article subject matter.

Google Buzz Draws New Content-Scraping Controversy
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Update 2:  Google offered the following statement: "Buzz can only expand to show whatever was in the underlying feed. For example, if an item is truncated in the feed to only include 200 characters, then Buzz will only show 200 characters."

New Google Reader Feature Can Create a Feed for Any Site
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Google has launched a new feature for Google Reader that lets users create a custom feed to track changes on pages that don’t have their own feed. In other words, you can follow changes to any site.

Content Can Now Go Viral More Easily with Facebook
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Over the past year or so, Facebook has made a number of moves, which bring more Twitter-like functionality to the social network. Some question why Facebook would want to become more like Twitter given that it is much more dominant in the social media space, but Facebook sees the growing-popularity of Twitter, and likely wants to make sure it offers everything users want, to keep them around for the long haul.

Rumor: AOL May (Not) Be Buying Mashable
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Update: According to Business Insider, Pete Cashmore had this to say on the matter: 

We’re very open to partnerships and always talk with those that get in touch. We’ve certainly spoken to lots of potential partners, some of those conversations more significant than others. But I don’t feel that any of those conversations reached a point at which Mashable is likely to cease being independent.

Increase Search Traffic with Horizontal Content
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Those new to blogging or article writing have often been told to focus on one very niche topic. One narrow vertical. That has commonly been considered the way to gain credibility, readers, links, and ultimately traffic, which assuming the blog/site itself isn’t your primary source of income, could lead to sales of your products/services. But is keeping it narrow really the best way to go?

FTC Guidelines Raise Big Blogging Questions
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Update 3: The new FTC Guidelines went into effect this week. A recent WebProNews interview with Wendy Piersall, Founder of the Woo! Jr. Network, looks at some interesting points about them that you may not have considered – some "gray areas" if you will.

The New AOL is Now Live
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Update: The new AOL, or "Aol." rather,  has launched at Aol.com.

Original Article: AOL is re-launching as a whole new entity. Last week, the company unveiled its new logo for its new brand identity post-Time Warner. According to the Wall Street Journal, AOL is reinventing more than just its logo, however,

Consumers State They’re Willing To Pay A Little For Online News

It seems like every month another news organization toys with the idea of charging for their content. But, we always rejoin, you’ll ultimately sacrifice your audience if you charge for news content. However, the Boston Consulting Group says that may not always be the case—in fact, even Americans are willing to pay for online news.

Newsday Writer Leaves Due To ‘Pay For Access’ Decision

Here’s an interesting twist on the ‘pay for access to conten’t dilemma that faces the newspaper industry these days. Newspapers who do this may actually lose a writer or two! While it’s not likely that staffers at any newspaper are looking to just walk out the door to another job because there really aren’t any but you may get some that are going to walk n principle.