Now that most of the web is scrambling to get like buttons and/or recommend buttons on their sites, there is going to be more "liking" and "recommending" on Facebook than ever before. While users may like or recommend a piece of content, that does not necessarily mean they like or recommend what that piece of content is about.

Facebook’s developer conference F8 doesn’t begin until Wednesday, but there is already plenty of news about the company’s plans coming out, and those plans reportedly involve Facebook consuming even more of your web experience.

Are you comfortable with Facebook dominating more of your online experience? Tell us what you think.

Content

Late last week, reports surfaced of Demand Media and USA Today reaching a deal in which Demand would contribute content to USA Today’s website. This is interesting because it’s an example of the controversial Demand Media penetrating mainstream news media. I spoke with Demand about the partnership and the prospect of similar partnerships in the future.

Getting press coverage can mean a great deal for gaining traffic and overall exposure for your business. That said, there are also ways to take some initiative yourself in getting some exposure from news search.

In a recent article, we talked about the importance of usability of both the search engines and your site, with regards to the path to conversions. If you create content, you would do well to consider similar lessons in how you craft that.

Demand Media CEO Richard Rosenblatt doesn’t understand much of the criticism geared toward his company, which Time Magazine columnist Dan Fletcher refers to as "the Web’s least understood and most vilified juggernaut." I attended a panel at SXSW this week in which Fletcher and Rosenblatt discussed Demand’s content strategy that has become the basis of so much controversy (Read here for more background

A while back, WebProNews had a conversation with RateItAll President Lawrence Coburn about how the long tail of search is getting more competitive. Companies like AOL and Demand Media are working on dominating long tail searches with content across a broad scope of article subject matter.

Update 2:  Google offered the following statement: "Buzz can only expand to show whatever was in the underlying feed. For example, if an item is truncated in the feed to only include 200 characters, then Buzz will only show 200 characters."

Google has launched a new feature for Google Reader that lets users create a custom feed to track changes on pages that don’t have their own feed. In other words, you can follow changes to any site.

Over the past year or so, Facebook has made a number of moves, which bring more Twitter-like functionality to the social network. Some question why Facebook would want to become more like Twitter given that it is much more dominant in the social media space, but Facebook sees the growing-popularity of Twitter, and likely wants to make sure it offers everything users want, to keep them around for the long haul.

Update: According to Business Insider, Pete Cashmore had this to say on the matter: 

We’re very open to partnerships and always talk with those that get in touch. We’ve certainly spoken to lots of potential partners, some of those conversations more significant than others. But I don’t feel that any of those conversations reached a point at which Mashable is likely to cease being independent.