WebProNews

Google Announces New Content Network Features

A conversion might, if an advertiser is lucky, take place after a consumer sees a single ad.  Several viewings are slightly more likely to result in a positive outcome.  But there's little to be gained the 48th time around, and in a nod to this reality, Google's introducing some new features on its content network.

Google Unifies AdWords Campaign Management

The search advertising company rolled out a new campaign type for their advertisers, one that places keyword and placement targeting in one interface.