If you’ve placed advertising in an ezine, you’ve no doubt been advised by the publisher of his or her advertising guidelines. Typically these guidelines go something like this: “Six lines, 65 characters per line plus URL/email. No adult, hate,race.”

1. Be businesslike, don’t rant.

Ranting and raving accomplishes nothing, but makes you sound like a lunatic. Put your rants on www. zinos.com and write something brief and to-the-point to the company.

1. Be businesslike, don’t rant.

Ranting and raving accomplishes nothing, but makes you sound like a lunatic. Put your rants on www. zinos.com and write something brief and to-the-point to the company.

Consumer confidence is far more difficult to build and sustain online than it is offline.

You get through college with IQ, but you get through life with EQ-emotional intelligence. 80% of the qualities that lead to success are “soft”skills, EQ. People with high EQ experience less stress, enjoy better health, demonstrate higher levels of morale and performance, and report a better quality of life. It’s competencies like resilience, optimism, intentionality, and empathy. It’s applicable to team work, leadership, motivation, negotiation, ethics, and sales. EQ isn’t new, but full recognition of its value is.

If you want create a PR campaign that is effective and consistent, you must learn to market your story to the news media. You must learn to treat reporters as the customers who will either buy or reject your product: raw news.

“Retail Merchandise Spending is Forecast to be DOWN in Every Single Category for the Next 90 days”.

Butch Pujol came into his business through a unique series of events. Being taken advantage of himself didn’t set well with Butch and he realized that many others had been through the same thing. His background lends itself to Butch’s need to provide service and to care for others. The combination of these elements came together in a realization that when you take care of your customers – when you put forth a strong image of consumer confidence – your customers take care of you by granting you their loyal and repeat business.

While we’re on the subject of giving out credit card information on the Web, don’t ever give out your credit card number through e-mail. Sending e-mail is just like sending a post card, with the contents of the e-mail open and viewable to anyone who sees it. Educate yourself! The U.S. Federal Trade Commission offers consumer education
information as well as a way to file a complaint online. The FTC doesn’t
try to resolve the complaint for you. Instead, filing a complaint helps
them investigate fraud and could lead to legal action against the company.

As of this month, I’ve spent almost four years online. In that time I’ve filled out hundreds of online forms at various business and consumer websites. Sometimes it was to register for access to the site, or to make a purchase, or just to get some really cool “free stuff.”