Consumer Articles

Cymfony Opens Blog, Web 2.0 Knowledge Centers

Cymfony has launched a Knowledge Center that contains all kinds of rich information to help marketers learn about blogs, consumer generated media, PR measurement and Web 2.0.

Transforming Corporate Identities
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The Consumer Electronics Show in Las Vegas certainly was the place this week for many companies to announce a dazzling array of new tech products, alliances and ventures.

Skype 2.0 Out of Beta

Lots of interesting news about Skype and some of the things they’re announcing at the Consumer Electronics Show in Las Vegas this week. (Heads up for visiting the CES website: loud Flash intro page.)

Consumer Website Marketing With Content: The Case Of Amazon

Amazon is widely recognized as the most successful ecommerce site in history.

Changing Consumer Attitudes Drive CRM

Changing consumer attitudes are driving Customer Relationship Management. Fuelled by Internet induced expectations and an even increasing mood of self reliance among customers, companies have to compete in an environment where communication, buying processes, data management, delivery and service are all-important in the battle for longterm, profitable relationships.

Search Engines Top Consumer Choice

A new study reports that search engines are the first step in comparison shopping research for most consumers; that more travel arrangements are made online than offline; and that younger shoppers ignore sponsored links more often than the elderly.

Building Consumer Confidence Builds Sales

Many small online business owners have yet to understand the sheer power that comes from building consumer confidence. They struggle with sales month after month, but still, when someone tells them their site design needs help, they get offended. “I spent a lot of time building my own site!” is the reply.

Big Media, It’s Time to Go All Blog

Big media – particularly online media – are in a race against time. While their brands remain venerable, their readership and revenue base are eroding.

Consumer Confidence Drops in July

Consumer confidence in the United States fell in July after jumping in June. The Conference Board reported that the consumer confidence index dropped to 103.2 from 106.2 in June.

Inflation Low, Consumer Prices Flat, Retail Sales Up

Last month, consumer prices were flat, while retail sales grew more than expected. Energy prices fell shortly, which may have added to consumers’ desire to spend.

Consumer Impact on Advertising Grows

Consumer impact and influence is growing. The New York Times details how consumers are interacting with advertising campaigns and influencing their outcome.

Consumer Confidence Index Rises In June

For the second month in a row, The Conference Board reports an increase in a key tracking index.

US Trade Deficit Grows On Import Demand

The latest report from the Commerce Department says the trade deficit now stands at $195.1 billion USD.

First Decline in Consumer Prices In 10 Months

Consumer prices fell for their first time in 10 months in May at 0.1%, while energy prices declined following record highs in the previous months.

After Months of Rising, Consumer Prices Fall in May

Consumer prices took their first fall in 10 months last month at 0.1% as energy prices fell after reaching record highs in the months before.

FCC Wants Your TV To Be Digital Ready Sooner

An appeal from two trade organizations to delay requirements for 50 percent of mid size TVs to be digital-ready blew up today.

Weight Watchers Gets Consumer Reports Praise

The latest issue of Consumer Reports magazine says that Weight Watchers, as opposed to the Atkins Diet, is the diet to choose for those looking to lose weight.

Consumer See Gas Prices Drop 3 Cents

Some parts of the country see prices at the pump below two dollars a gallon for the first time in months.

Consumer Reports WebWatch: Search Engines Need a Good Mechanic

Editor’s Note: How hard is it for you to determine the difference between paid placements and organic listings when it comes to search engine results? A study by Consumer Reports WebWatch determined the average Joe Internet user has a harder time doing so.

Consumer Prices Jump In March

Consumer prices in the United States increased by more than expected in the month of March.

Consumer Prices Leap Over Expectations

United States consumer prices went up by more than analysts expected in the month of March.