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Consumer Ratings Articles

Google Launches AdWords Format With Consumer Ratings, Says CTR Can Improve By 10% Google Launches AdWords Format With Consumer Ratings, Says CTR Can Improve By 10%

Google announced that it is rolling out a new consumer ratings annotations format for search ads, which gives users “detailed” consumer opinion data. Don’t worry. They highlight the good ratings. Specifically, Google says the ads will highlight one or more …