All Posts Tagged Tag: ‘consumer packaged goods’

Twitter Now Measures Tweet Impact On Offline Sales

Twitter is making new efforts to measure the impact of Twitter advertising campaigns on offline sales. The company has partnered with Datalogix to do so. Twitter announced a new capability it is providing called “offline sales impact,” which it says can quantify the impact of promoted and organic tweets on offline sales for consumer packaged goods. Twitter says it has …

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Marketing Consumer Packaged Goods Online

A little over a year ago, research showed that 44% of traffic to consumer packaged goods (CPG) sites came from search. These days, searchers are getting even more specific when searching for these kinds of items.

Sally Falkow looked at the phenomenon last year, referring to research from comScore, Procter & Gamble, Yahoo, and SEMPO. Highlights she pointed out about the motivation of searchers were:

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Smelly Armpits Stopped With Online CPG Buys

Consumer packaged goods, aka CPG, have been attracting more purchases online by consumers, and brand manufacturers (and their ad budgets) have noticed.

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Stinky Babies, Armpits Offer SEM Opportunities

Baby products and personal care products drew millions of searches over a three month period in early 2007, indicating growth potential for search engine marketing efforts by consumer packaged goods (CPG) companies.

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