All Posts Tagged Tag: ‘consumer packaged goods’
Twitter is making new efforts to measure the impact of Twitter advertising campaigns on offline sales. The company has partnered with Datalogix to do so. Twitter announced a new capability it is providing called “offline sales impact,” which it says can quantify the impact of promoted and organic tweets on offline sales for consumer packaged goods. Twitter says it has …
A little over a year ago, research showed that 44% of traffic to consumer packaged goods (CPG) sites came from search. These days, searchers are getting even more specific when searching for these kinds of items.
Sally Falkow looked at the phenomenon last year, referring to research from comScore, Procter & Gamble, Yahoo, and SEMPO. Highlights she pointed out about the motivation of searchers were: