Quantcast

consumer-generated media Articles

Blogs Trusted More Than Search, Banner, and Text

Consumer-generated content is by far a more trusted form of advertising worldwide than search engine ads, banner ads, or text ads, according to Nielsen, and is trusted almost as much as physical word-of-mouth.

CGM in the News

Consumer Generated Media (CGM) has been in the news the last couple days. Two items in particular caught my attention.

Negative Word of Mouth More Powerful…

Are you still nonchalent when it comes to tracking negative consumer-generated media?