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consumer-generated media
Blogs Trusted More Than Search, Banner, and Text
Consumer-generated content is by far a more trusted form of advertising worldwide than search engine ads, banner ads, or text ads, according to Nielsen, and is trusted almost as much as physical word-of-mouth.
Negative Word of Mouth More Powerful...
By Andy Beal
Are you still nonchalent when it comes to tracking negative consumer-generated media?
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Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee... -
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -
Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
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