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conferences Articles

Fear and Advertising – Are you Scared Yet?
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WebProNews discussed fear and advertising with Steve Hayden, Vice Chairman of Ogilvy Worldwide. There is a lot of fear currently as we’re going through what Hayden calls "the biggest transition in advertising since the advent of television." What are your biggest fears in advertising? Please share.

The Process of Ad Copy Creation

WebProNews discussed the creation of ad copy and the stages of the buy cycle with Mona Elesseily of Page zero Media recently. Do you have a process you use for ad copy creation? Tell us about it.

Good Mobile Marketing Isn’t an Advertisement

WebProNews recently conducted an interview with Mike Wehrs, President and CEO of the Mobile Marketing Association. This is an organization that "provides an industry forum to meet, discuss, plan and work cooperatively to resolve key industry issues." Wehrs talks with Abby Johnson the growth in mobile marketing, and its benefits. Do you utilize mobile marketing? Tell us a little bit about your strategies.

Wikipedia Founder Talks Consumer-Generated Content for Branding
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WebProNews recently spoke with Jimmy Wales, Founder of Wikipedia for a few minutes, and discussed the past, present, and future of user-generated content as a marketing medium, not to mention several other topics. What kinds of brands do you think work the best for marketing with consumer-generated content? Share your thoughts with us.

Hulu CEO Talks Advertising and the Hulu Formula

Jason Kilar, CEO of Hulu delivered a keynote speech at ad:tech San Francisco. In the speech he discussed the state of advertising and of course his site Hulu, which has taken the online video world by storm.

Coverage of the ad:tech San Francisco conference continues at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.

Facebook Connects Users with iPhone Apps
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Facebook Connect on the iPhoneOver the weekend, Facebook launched Facebook Connect for the iPhone and iPod Touch at SXSW. Developers area already taking advantage of Facebook Platform APIs to add social features to many iPhone applications.

Little Things Can Make a Big Difference in Productivity

David Wallace of SearchRankSearchRank Founder and CEO David Wallace is a very busy guy. He has to have a schedule. At the SMX West session on Productivity Tips for the Busy Search Marketer, he says that when you’re busy you have to have a routine.

Google to be More Transparent in 2009
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Matt Cutts of Google’s Search Quality Team made a post on the Google Webmaster Blog indicating that a goal of his this year is to make Google more transparent and to communicate more.

Do You Have a Problem with Live Blogging?
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Barry Schwartz posted something of a rant at Search Engine Roundtable after an unnamed blogger attacked the site’s live blogging coverage of PubCon:

The PubCon Buzz: Day 3

WebProNews is in full force at Pubcon, this time not only covering the event, but presenting as well.

The PubCon Buzz: Day 2

1WebProNews is in full force at Pubcon, this time not only covering the event, but presenting as well.

The PubCon Buzz: Day 1

WebProNews is in full force at Pubcon, this time not only covering the event, but presenting as well. Our own Mike McDonald spoke this morning at the session titled: Game On: Rocking Your Video Startup.

Google Helps Presenters Prioritize Questions

Google has released a tool (in beta of course) called Google Moderator to help you prioritize questions for Q&A sessions. It’s hosted by the Google App Engine and lets users submit questions directed toward certain people. Then others can vote on the question’s worth.

Google Platform Engineer Taliver Heath talks a little bit about how the tool came to fruition:

Successful Blogger Makes Conan O’Brien and Ellen Show
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BlogWorldWebPronews anchor Abby Prince-Johnson was present for the keynote delivered by Gary Vaynerchuk of Wine Library TV at the BlogWorld Expo. Vaynerchuk talked about how "America is a branded society."

BlogWorld Expo: Putting Social Media Into the Newsroom

BlogWorldWebPronews anchor Abby Prince-Johnson was present for the "Putting Social Media Into the Newsroom" session at BlogWorld over the weekend. Speakers at this session included Jason Falls, Jeremy Pepper, and Daniel Honigman.

BlogWorld Expo: State of the Blogosphere Address
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BlogWorldWebPronews anchor Abby Prince-Johnson was present for the State of the Blogosphere Address and Opening Keynote session at BlogWorld on Saturday.

BlogWorld Expo: Keynote Luncheon with Rubel and Kawasaki

BlogWorldWebPronews anchor Abby Prince-Johnson was present for the keynote luncheon at the BlogWorld Expo, where star bloggers Steve Rubel and Guy Kawasaki spoke with one another on a variety of topics from Yahoo to Mahalo.

BlogWorld: How To Build You, Inc.

I just arrived at Blogworld Expo and am getting ready for a weekend of great bonding with more than a thousand fellow bloggers as well as two great sessions that I am looking forward to. My first is on a panel moderated by my friend Kelly Feller from Intel all about social media case studies from the real world.

What Do You Value From SEO Conferences

Sunday I’ll be taking off to San Jose for a week at Search Engine Strategies. Earlier this year I spoke at SES New York, but in San Jose I’ll be going as press. Which means I get a free pass and I’m expected to write about my experience. That’s a decent trade-off!

Search Engine Strategies

 

Microsoft Gets Ready to Talk Photography

Microsoft is hosting Pro Photo Summit 2008 this week, a two-day event that "brings together renowned professional photographers and industry leaders" in Redmond.

According to Microsoft’s page for the Summit, said industry leaders will be discussing the biggest issues that are affecting the photography industry.

Keynote presentations will come from Microsoft CTO David Vaskevitch and nature photographer Frans Lanting.

SEM Canada Reaches Out
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Organizing an emerging search marketing conference series is difficult. Beyond the choice of topics and speakers, there are a range of structural and financial issues to be worked through, public relations to be conducted and marketing efforts to be undertaken. Competing with a growing number of other conferences, gatherings and seminars, new search marketing shows have to climb a slope steeper than most.