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SES Round-up
Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

Google Goes to U.N. Climate Conference
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The U.N. has brought representatives from 190 nations to Bali, Indonesia to discuss climate change.  Want to guess what search engine giant is present, as well?  That’s right – Google.

Why We Love Pubcon!

This week offers one of the most significant opportunities for those in the search marketing world to up their knowledge, industry networks and have a great time doing it.

Longjumping your Workflow?

Longjump recently won a DemoGod award so I wanted to see what caught Chris Shipley’s eye (she’s the one who organizes the excellent Demo Conference). Here Longjump’s CEO, Pankaj Malviya shows me Longjump, which is aimed at small businesses.

Buzzlogic Impresses By Ad Targeting Social Media

The conversation targeting approach Buzzlogic has been testing allows a campaign manager to put relevant advertising in front of the influencers, inlinkers, and their audiences when key topics appear.

Highlights from Blogging for Business Conference

The Blogging for Business Conference was held 22 October 2007 in Salt Lake City, Utah.

Demise Of Xohm? Perhaps Not

The $5 billion price tag to create Sprint’s WiMAX service, Xohm, looked like a deal-killer when the former CEO was forced out. A spark of life exists.

PRSA: Social Media for PR Practitioners
I just returned from the Public Relations Society of America (PRSA) International conference being held in Philadelphia where I participated on a panel, “Social Media, What Every PR Practitioner Needs to Know” with Rob Key of Converseon, Nicco Mele of echoditto and Peter Himler of Flatiron Communications who handled moderation duties.

Blogging for Business: Wendy Piersall Keynote

The Blogging for Business Conference was held 22 October 2007 in Salt Lake City, Utah.

Google Helps ICAC Fight Child Exploitation

Criminals who ply their attacks against children with the aid of online resources will find law enforcement has Google aiding their investigations.

Dallas Cowboys Return Cowboys.com Domain Name

Last week I spoke about SEO, Search, and Domain Names at the TRAFFIC domain name conference, held in Hollywood, Florida.

Brin: TV Ads Are Most Like Online Ones

Video advertising online shares close ties with its more well-known sibling, the television ad, and that’s what will make it a success.

The Myopia of the Valley

Robert Scoble just rips apart the NewTeeVee conference as missing the boat. And, while he might have a few points on his list of 40 … he forgets the audience, those that are going to come to the conference.

Is the audience for this conference the more advanced veterans, or is it for the new audiences (and, well, corporations) that are trying to figure out (still) what to do in all this new media, including the NewTeeVee world?

More Job Seekers Turning To The Internet
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Job hunters are continuing to increase their use of the Internet as the main part of their job search according to a new report from the Conference Board.

The Future of Web Apps London
Well it’s been a busy and crazy week but I’ve finally got some time to tell you all about my 3 Days in London attending The mashup* demo event and of course the awesome Future of Web Apps Conference and Expo which included the Live Filming of Episode 118 of Diggnation and the Carsonified Relaunch Party!

Shop.org Summit: Dangers Of Keyword Research
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Looking for great keyword choices for your ad campaign? What you’ve found so far could be damaged goods.

New Strategies To Building Links
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Link building, done correctly and without causing the search engines to think you’re doing something wrong, can turn the right anchor text into SERP ranking gold.

Shop.org Summit: Secrets Of Paid Search

Click-through rates could be so much better for your site if you only…well, keep reading to see what some sharp industry pros had to say with their Paid Search Tips.

Shop.org Summit: Online Retail Trends

Whether an online retailer is also on top of the (virtual) world or is just starting out, they’ve likely got a lot to learn.  And as worlds both physical and virtual move forward, Donna Hoffman of the Sloan Center for Internet Retailing (and UC Riverside) has shared “10 Trends You Can’t Afford to Miss.”

DreamForce Keynote – Cisco CEO John Chambers

This week I am attending my very first Salesforce conference (DreamForce) and must admit it’s one of the largest conferences I have ever been to. Apparently there are over 7,000 people attending this conference and the Moscone Conference Center is a perfect venue to accommodate that many attendees.

Pitching Speakers for a Conference or Event
I’ve been helping program the search marketing sessions for MediaPost’s upcoming OMMA event in September, and the first stage of it is reviewing dozens of conference pitches. Overall, it’s a promising bunch of proposals, and my biggest regret is that there are only six sessions I’m responsible for; I could easily have picked ten great ones, and I’ll still try to pawn some of the rejected panels to other programming chairs if they can be adapted.

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