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Majority Of Consumers Want To Interact With Brands Online

The majority (78%) of new media users interact with brands via new media sites, an increase of 32 percent from 2008 (59%), according to a new report from communications firm Cone.

Americans Favor Businesses With A Social Media Presence

More than half (60%) of Americans interact with companies on a social media Web site, and one in four interact more than once a week, according to a new study by Cone LLC on social media.The majority (93%) of Americans believe a company should have a presence in social media, while 85 percent believe a company should not only have a social media presence but also interact with its customers via social media.