All Posts Tagged Tag: ‘comScore’
Search sites measured by comScore under their new qScore 2.0 methodology will benefit from the hosted and affiliated search traffic they send back to the main search engine. It’s a scenario that offers Google a heaping helping of share by comScore’s reckoning.
There are dozens of YouTube competitors, and most people would be hard-pressed to name four of them – they’re often (comparatively) itty-bitty sites with equally small user bases and budgets. Yahoo’s got some heft to it, however, and the company is preparing to strengthen the service that’s known as Yahoo Video.
comScore has released its qSearch Internet Yellow Page (IYP) search rankings for the first quarter of 2007. Yellow Book Network was the fastest growing property with an 85 percent increase in searches over the first quarter of 2006.
Yahoo sites led the market, accounting for 22.4 percent of IYP searches. Growth of the overall IYP U.S. search market in Q1 of 2007 was due to an increase in the number of searchers. The total number of unique IYP searchers grew by 21 percent.
E-commerce sites are heavy users of search engine marketing; with each of the top ten search engine marketers being retail or comparison-shopping sites according to comScore qSearch Market report.
In March, close to 20 billion sponsored links were offered to U.S. Internet users from the top search engines. eBay was the top search engine marketer with 802 million sponsored link exposures.
The NBA.com Web site had 12.4 million visitors in the month of April according to a new study by comScore.
The study found that international visitors were responsible for the majority of the traffic, with 54 percent coming from beyond North America. The Asia Pacific region drew 36.6 percent of visitors, followed by 11.7 percent from Europe, 3.5 percent from Latin America and 2.1 percent from the Middle-East-Africa.
In some markets, Google is getting trounced. Take China and South Korea, for instance: the big guy just can’t win. In other regions, Google continues to reign supreme, and the latest numbers from comScore confirm that Britain is willing to crown Google as king of the search engines. Social networks also fared well in the UK.