All Posts Tagged Tag: ‘comScore’
Palm’s out of the running. Microsoft’s about to lose its advantage. And although they’re still way out in front, even RIM and Apple appear to be in trouble, according to the latest report from comScore, which indicates that Android has taken market share from all of its top competitors.
comScore has revealed some findings on display ads in the U.S. Flash and rich media ads account for 40% of impressions, according to the firm’s report. JPEG ads led the market with over 42% of impressions in the U.S., while "leaderboard"-style banner ads (728 x 90) were the most commonly viewed display ad by size.
comScore has released some numbers about smartphone and feature phone browser and app usage, as it relates to map access and mobile navigation in the U.S. These numbers are based on a study, which found 14% of mobile users in the U.S. accessed maps on their devices in April, as the mobile map audience reached 33.5 million users, a 44% increase from last year.
More mobile users are also now accessing maps via apps as opposed to the browser, the study found.
During the month of May 183 million U.S. Internet users watched online video, according to the latest figures from comScore.
YouTube saw record levels of viewing activity during the month with an all-time high of 14.6 billion videos viewed and surpassing 100 videos per viewer for the first time.
U.S. Internet users watched nearly 34 billion videos in May, with Google sites leading the way with 14.6 billion videos, representing 43.1 percent of all videos viewed online. YouTube account for the majority of videos viewed at the property.
More than 123 million Americans visited newspaper websites in May, representing 57 percent of the total U.S. Internet audience, according to a new report from comScore.
The New York Times Brand led the category with more than 32 million visitors and 719 million pageviews during the month. The average visitor viewed 22 pages of content on the New York Times. Tribune Newspapers ranked second in terms of audience with 24.8 million visitors, followed by Advance Internet (18.1 million visitors) and USA Today (16.8 million visitors).
There were 234 million Americans who were mobile subscribers for the 3-month period ending in April, according to a new report from comScore.
During that time, Samsung ranked as the top manufacturer with 22.1 percent share of U.S. mobile subscribers, up one point from the previous three-month period. LG ranked second with 21.9 percent share, trailed closely by Motorola (21.6 percent share, down 1.4 percent), RIM (8.4 percent share) and Nokia (8.1 percent share).
Last month, the yet-to-launch Google TV did quite well for itself, grabbing a whole lot of headlines and getting all sorts of people excited. And although this observation may not seem as timely, it turns out that Google’s existing video properties did well for themselves in April, winning an additional 1.4 percent of market share according to new comScore data.
Nearly a quarter (23.8%) of mobile users across the five largest European mobile markets (UK, France, Germany, Italy and Spain) listened to music on their mobile handsets during the first quarter of this year, according to a new report from comScore.
The 54 million total music users in the EU5 countries represent a 10 percent increase in the past year.
Although the stock market has still been moving up and (mostly) down in a disturbing manner this week, comScore’s provided evidence that the ecommerce market is healthy again. According to comScore, ecommerce spending for the first quarter of this year was up ten percent on a year-over-year basis.
Mexico’s online population has jumped 20 percent in the past year to 15.5 million Internet users making it one of the fastest growing markets, according to a new report from comScore.
"With more than 15 million Internet users in Mexico and growing fast, advertisers are increasingly turning to the digital medium to reach their desired audiences with increased sophistication and efficiency," said Ivn Marchant, comScore Country Manager for Mexico.
More than 180 million U.S. Internet users watched online video in March, according to the latest research from comScore.
YouTube delivered video to more than 135 million viewers during the month, reaching 3out of every 4 online video viewers at an average of 96 videos per viewer.
Internet users watched a total of 31.2 billion videos in March, with Google sites ranking as the top video property with 13.1 billion videos, representing 41.8 percent of all videos viewed online.
The use of mobile mapping and direction services in Europe in the past year has jumped 68 percent, according to a new analysis from comScore.
In February, more than 21 million mobile users in the EU5 countries (U.K., France, Germany, Spain and Italy) used their mobile handsets for navigation.
March was an interesting month for the search market, according to new statistics from comScore. Not so interesting that Google isn’t still on top by a huge margin, of course, but interesting insofar as the search giant lost a bit of market share, even as Bing and Yahoo improved their standing.
Let’s start with Google’s story. In February, comScore puts its market share at 65.5 percent. That declined to 65.1 percent in March, which is a moderately unusual turn of events.
Android is still on a roll, according to new statistics from comScore, and if anything, the mobile operating system is picking up speed. comScore puts Android’s February market share at an impressive 9.0 percent.
As the below table shows, that means Android’s made a lot of progress since November, when its market share was 3.8 percent. And although the table doesn’t include data from the months in between, Android’s made a lot of progress since January, too, considering that comScore put its market share at just 7.1 percent at that point.
Smartphone adoption in the EU5 (U.K., France, Germany, Spain, Italy) has grown 32 percent compared to a year ago to 51.6 million subscribers, according to a new report from comScore.
Growth can bee seen across the range of monthly subscription fees, but the mid to low tier is growing faster that high tier subscriptions in each of the EU5 markets.
February was a quiet month for the search market; we’re not going to suggest any companies either break out the champagne or fire their CEOs as a result of the small changes that took place. Still, for those who are curious, comScore believes it was Google and Bing that came out looking like winners.
comScore said today it has launched comScore Audience Advantage, described as a "digital audience optimization platform" that allows publishers to provide advertisers and media planners with the ability to reach their most valuable audiences.
In case you were wondering, Facebook is pretty popular. Google is of course the undisputed king of search market share, but Facebook has the edge in some areas. Social media is the obvious area. While Google is hoping to make some serious headway here with Buzz, Facebook is far and away the dominant being in the world of social networks.
A few teasing emails may be on their way from Redmond to Mountain View and Sunnyvale this morning. New comScore statistics shows that Bing managed to increase its share of the search market in January, while Google and Yahoo both lost ground.
Online retail spending in the U.S. in the fourth quarter reached $39 billion, a 3 percent increase compared to a year ago, according to the latest report from comScore.
Total retail ecommerce spending reached $129.8 billion in 2009, slightly lower than the previous year’s total of $130.1 billion.
In many ways, the last traces of the 2009 holiday season have disappeared – you won’t find many decorations up, presents out, or leftovers refrigerated (we hope). comScore’s just released a report concerning the mobile market, though, and the stats are well worth examining.
The U.S. remains the largest search market worldwide, while Google holds on to a commanding position in the global search market, according to a new study from comScore.
"The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide," said Jack Flanagan, comScore executive vice president.
Retail sites, shipping sites, and greeting cards sites all saw surges in traffic in December due to the holiday season, according to a new report from comScore.
"December proved to be a strong month for the retail category with Tuesday, Dec. 15 ranking as the heaviest online spending day of the year – and of all time – at $913 million," said Jack Flanagan, executive vice president of comScore Media Metrix.
Nielsen, Hitwise, and comScore are all in agreement, so onlookers can perhaps declare it official now: Google had a good December. comScore, the member of the trio that most recently released its search market data, didn’t put Google up by a whole lot, though, and unlike the other firms, saw Bing gain ground.
Online music video service, Vevo, was the most visited U.S. website in the entertainment-music category in December with more than 35 million unique visitors, according to comScore.
Partners in Vevo include Universal Music Group, Sony Entertainment and investor Abu Dhabi Media Company. The site is powered by YouTube.
Vevo says its top ranking is an achievement because it did not launch until December 8 and it was not live for the full month of December, which comScore bases its results.
Online holiday spending during 2009 reached $29.1 billion, representing a four percent increase over the same period last year, according to a new report from comScore.
"The 2009 online holiday shopping season was a positive one as its growth rate slightly surpassed our forecast and returned to solidly positive rates after nearly a full year of marginally negative growth," said comScore chairman Gian Fulgoni.
There may come a point at which Google’s popularity maxes out, but we haven’t reached it yet. A new report from comScore concerning online video sites indicates that the search giant’s properties attracted considerably more eyeballs in November than the previous month.