All Posts Tagged Tag: ‘comScore’

The ‘New comScore’ is Here

The ‘New comScore’ is Here

comScore announced that it has completed a merger with Rentrak and that the two are now one as the “new comScore”. What does this mean? According to comScore, it means “a new model for a dynamic, cross-platform world.” The company says it will use massive data scale to establish “new currencies” for understanding consumers’ multiscreen behavior, and provide a more …

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Apps Now Top Way People Consume Digital Media In US

Apps Now Top Way People Consume Digital Media In US

comSore has a new report out looking at mobile app usage in the U.S. It finds that it has become the top way people are consuming digital media, but interestingly, it has done so without damaging desktop or the mobile web. Take a look at the growth in digital time spent for desktop, mobile apps, and mobile browsers: Digital media …

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Include These Types Of Content In Your Business App To Get More Sales

People are spending more and more time with mobile apps, and that includes those that let them buy things. The problem for businesses hoping to break into that increasing app usage is that the number of apps people are using isn’t really growing along with the time they’re spending using apps. New changes Google has been making could (and should) …

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This Is What 90% Smartphone Penetration Looks Like

ComScore just released a new report on U.S. smartphone penetration – or, if you don’t like the sound of that, call it the percentage of a certain market using smartphones. Bottom line: everyone has a smartphone. Actually, about 77% – but that’s a whole lot. When you look at the younger generations, it’s even more staggering. “Millennials continue to be …

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Google Shows Concern Over Firefox Switch To Yahoo

As you may know, Yahoo recently became the default search engine in Mozilla’s Firefox browser after Google had held the spot for a decade. As Yahoo’s search market share has already benefited from the switch, Google is telling Firefox users to switch back. On Wednesday, Google tweeted this helpful little video demonstrating how to change the default search experience, in …

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Here Are The Top 50 Desktop Sites In The U.S.

comScore just released its Media Metrix monthly ranking of the top 50 web properties (desktop) in the United States. The top five consist of Google, Yahoo, Microsoft, Facebook, and AOL, followed by Amazon, Turner Digital, MODE Media (formerly Glam Media), CBS, and Apple. There’s a little change in that top ten since last month. Turner Digital and MODE Media changed …

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Millennials Are Really Into Snapchat

That about says it. Millennials, categorized by comScore as those aged 18 to 34, have a new favorite toy in the social media realm. According to comScore’s most-recent Mobile Metrix, Snapchat is now the third most-popular social app for millennials. It boasts 32.9 percent penetration, trailing only Instagram and Facebook (43.1 percent and 75.6 percent, respectively). That means that more …

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ComScore Buys MdotLabs To Battle Non-Human Traffic

ComScore has acquired MdotLabs in a move aimed at battling fraud in online advertising, or as the company puts it, to “augment its non-human traffic detection methods.” MdotLabs specifically uses its technology to identify bots, click farms, pay-per-view networks, and various other fake traffic generation techniques. Its methodologies for doing this include signal processing, statistics, machine learning, and applied math. …

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Here Are The Top 50 Desktop Sites In The U.S.

comScore just released its Media Metrix monthly ranking of the top 50 web properties (desktop) in the United States. The top five consist of Google, Yahoo, Microsoft, Facebook, and AOL, followed by Amazon, MODE Media (formerly Glam Media), Turner Digital, Apple, and CBS. Here’s a look at the full list: Here’s a look at the Ad Focus rankings: The firm …

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Yahoo’s Search Market Share Reportedly Lowest It’s Ever Been

comScore should be releasing its latest U.S. search market numbers soon, but as Greg Sterling reports, some analysts got them early, and have been talking about them. Yahoo has reportedly fallen below 10% market share, which is the lowest it’s ever been. According to Sterling’s report, the numbers shake out like this: Google (67.6%), Bing (19.2%), Yahoo (9.8%), Others (3.4%). …

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U.S. Desktop E-Commerce Spending Up 12% From Last Year

comScore put out new findings indicating that desktop-based e-commerce in the U.S. has grown 12% versus the same period last year. According to the firm’s estimates for Q1 2014 U.S. digital commerce sales, desktop e-commerce spending reached $56.1 billion during the quarter. That’s actually the eighteenth consecutive quarter of positive year-over-year growth and the fourteenth of double-digit growth. That’s not …

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Google+ Is A Top-15 Smartphone App In The U.S.

comScore released its March 2014 U.S. Smartphone Subscriber Market Share report on Friday. You can delve into that here, but given all the talk about Google+ dying lately, there’s one takeaway here that directly contradicts that. Google+ has made the list of the top 15 apps (hat tip to Greg Sterling). These are supposedly the top fifteen smartphone apps in …

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Windows Phone Leads BlackBerry in Latest Smartphone Numbers

Holiday season 2013 capped off another record year for tablet shipments, but market watchers are now beginning to see the rapid growth of the smartphone market reach saturation points in established markets. As these mature markets reach their peaks, the market share story is becoming cemented, though not surprising. The latest smartphone industry number from market research firm comScore show …

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Yahoo Continues To Beat Google As Top U.S. Desktop Web Property

Back in August, Yahoo made headlines for being the top web property in the U.S. on desktop computers, based on data from comScore, which releases its report each month. That was the first time Yahoo sites beat Google sites in two years, and it didn’t even include Tumblr traffic. At the time, a comScore spokesperson said that it could just …

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Black Friday Was First Billion Dollar Desktop Shopping Day Of The Year

U.S. desktop ecommerce holiday spending was already up 14% year-over-year by for the first 24 days, ahead of Black Friday. Black Friday itself, comScore reports, was the first billion dollar online shopping day of the holiday season with $1.198 billion in desktop ecommerce in the U.S. According to the firm, as of December 1st, holiday online shopping in the country …

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Desktop Holiday Ecommerce Spending Up 14% From Last Year So Far

A report out from comScore says $18.9 billion has been spent online during the first 24 days of the November-December 2013 holiday season, using desktop computers. This is up 14% from the same time period last year ($16.6 billion). Ahead of the report, Tuesday, November 19th was the heaviest online spending day of the season, reaching $963 million. Both the …

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Apple Smartphone Market Share Still Rising, HTC Now Falling Fast

145 Million Americans now own smartphones, making up nearly 61% of all cell phone users. Though analysts are beginning to predict a market saturation in the west and look toward developing markets such as Brazil and China for growth, the big players in the smartphone space are still gaining traction in the U.S. The latest comScore numbers are now out, …

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Mobile Ads Are Getting Better At Fueling Consumer Purchase Intent

The effectiveness of mobile ads has long been debated, but data compiled by comScore appears to suggest that they’re only getting more effective as time goes on. Perhaps better for marketers yet is that mobile ads are getting better where it really counts: the point at which consumers prepare to actually buy a product or service. The data comes from …

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Yahoo Is Bigger Than Google, And That Should Mean Something To Your Business

I bet you didn’t see this coming after years of Google domination. Yahoo is back as the top web property (in the U.S.). This comes from comScore Media Metrix, which releases monthly lists of the top 50 U.S. web properties. They just put out July’s report, and there sits Yahoo right on top. Are you surprised that Yahoo is ranking …

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Apple, Samsung Continue to Gobble Up Market Share

The new ComScore mobile numbers are out today, and it’s the same story that consumers have been telling for over one year now. Apple and Samsung, unsurprisingly, have both gained market share in the U.S. smartphone hardware market. Apple saw a relatively mild rise of 0.3% market share to 39.2% over the past three months, while Samsung continued its incredible …

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Facebook Obliterates Other Social Sites in Battle for Your Eyes

We know the Facebook is the most popular social network in the U.S., and even in the world in terms of total active users. In fact, it dominates. But just how big of a lead does Facebook have on other social sites when it comes to where you spend your time? Well, it’s not even close. According to a white …

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U.S. Smartphone Market Slowly Turning Into The Apple/Samsung Show

Samsung has effectively taken control of the Android smartphone market by becoming the most successful Android OEM in the world. That’s particularly true in the U.S. where its marketshare continues to grow. In fact, the latest comScore numbers show that the U.S. is no longer an iOS vs. Android market, but rather a Samsung vs. Apple market. December’s smartphone market …

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Facebook Overtakes Google Maps as the Number One Mobile App

Analyst ComScore has released its estimates of mobile app usage for 2012 and it appears the Facebook has taken the lead. The Facebook app was the most-used app at the end of 2012, drawing over 85 million unique visitors in December 2012. Google Maps had steadily led in mobile app usage until only a few months ago. As seen in …

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Surprise: Android And iOS Were The Only Mobile Platforms To See Growth In November

The mobile market isn’t exactly thriving with competition. In reality, it’s dominated by Apple and Google as iOS and Android continue to butt heads over marketshare. Other competitors, like Microsoft and RIM, can only hope to grab a few morsels that come their way. That trend doesn’t show any signs of stopping. ComScore has just released its smartphone platform market …

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U.S. November Search Engine Rankings: Google And Microsoft Up, Yahoo Down

comScore has put out its monthly search engine rankings for the United States, looking at the month of November. Google sites made up 67% of explicit core search queries conducted, up 0.1% from October, according to the firm. Explicit core search excludes contextually driven searches that don’t reflect specific user intent to interact with search results. Microsoft sites were up …

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Online Holiday Spending Surpasses $21 Billion So Far In The U.S.

We knew that it’s been a ridiculously good holiday season for online retail sales, but comScore has provided a new update today about the first 32 days of the November-December season, and the amount of money being spent online in the U.S. is up 14% year-over-year, according to the firm. For the time period, sales have hit $21.4 billion. The …

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So Far, Online Retail Holiday Spending Is Up 16% YoY

Holiday season retail e-commerce spending for the first 18 days of the November-December 2012 season is $10.1 billion to date, according to new data released by comScore. That’s up 16% compared to the same time period last year. “The 2012 online holiday shopping season is off to an encouraging start with a 16-percent growth thus far,” said comScore chairman, Gian …

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The Top Web Properties In The U.S. In October Were…

comScore released its monthly Media Metrix rankings for the top fifty U.S. web properties for the month of October. The Elections played a big role in shaping this month’s list. “Political News sites served as an important resource for Americans seeking the latest in the 2012 Presidential race, with the category reaching an all-time high of more than 60 million …

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Online Retail Is Ridiculously Strong This Year

Online spending in the U.S. reached an incredible new high on Cyber Monday, hitting $1.46 Billion for the day, according to comScore. This is the heaviest day of online spending in U.S. history, and follows a record Black Friday for e-commerce. $16.4 billion has been spent online, this holiday season so far (starting from the beginning of November), according to …

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U.S. Online Retail Spending Up 15% From Last Year

comScore put out some new data on U.S. retail ecommerce spending for the third quarter of 2012. It was up 15% from the same quarter in 2011. Online retail spending reached $41.9 billion for the quarter, and the fourth quarter is where we should see the real spending. It’s the twelfth consecutive quarter, by the way, that comScore has shown …

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