All Posts Tagged Tag: ‘comScore’

Smartphones Driving Mobile Media Consumption

Smartphones aggressively saturated the mobile market in 2010, driving an increase in mobile media consumption by users worldwide, according to a new report from comScore.

“2010 was a game-changing year for the mobile industry,” said Mark Donovan, comScore senior vice president of mobile. “Smartphone adoption, 3G penetration and unlimited data plans drove a surge of mobile media consumption across geographies and deepened the integration of mobile devices into everyday life.”

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comScore: Android Close To Taking Mobile OS Lead

This may not come as a surprise, but the end of 2010 didn’t pose much of a stumbling block for Google’s mobile operating system.  New numbers from comScore are out, and Android continued to make significant gains in December.

comScore pegged Google’s share of American smartphone subscribers at 28.7 percent in December, up from 26.0 percent in November.  That’s a big rise, suggesting Android devices were a go-to holiday present.

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Online Retail Spending Tops Record $40 Billion

U.S. online retail spending reached a record $43.4 billion in the fourth quarter of 2010, an increase of 11 percent over a year ago, according to a new report from comScore.

This growth rate is the fifth consecutive quarter of positive year-over-year growth and second quarter of double-digit growth rates in the past year.

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Newspaper Websites Attracted More Than 100 Million Visitors In Q4

Newspaper websites saw large amounts of traffic in the fourth quarter of 2010, attracting an average monthly audience of 105.3 million unique visitors or 62 percent of all adult Internet users.

The analysis, by comScore for the Newspaper Association of America, also indicates that newspaper websites continue to attract key demographics, reaching 58 percent of 25-to-34-year-olds and 73 percent of individuals in households earning more than $100,000 a year on average through out the quarter.

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Hulu Recaptures Spot On List Of Top Video Sites

New numbers are out with respect to the U.S. online video landscape, and, to be perfectly honest, they’re quite similar to the old numbers.  But according to comScore, at least one noteworthy thing happened in December: Hulu made its way back onto a top ten list.

Hulu’s been on the edge as of late.  In October, it came in tenth among video sites in terms of total unique viewers.  Then Hulu, despite all the backing it’s received from ABC, Fox, and NBC, was absent from the November list.

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Mobile Email Usage Sees Significant Growth

In November 2010, the number of U.S. visitors to web-based email sites decreased 6 percent compared to the previous year, while email engagement declined at a greater rate, according to a new report from comScore.

During the same time period, the number of users accessing email via their mobile devices grew by 36 percent.

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comScore Assigns Gains To Google, Bing In December

New stats from comScore are out, and as seen by the research firm, it seems the December search market was an eventful place.  Google and Bing both managed to increase their market shares, while Yahoo saw a somewhat substantial drop occur.

Let’s start at the top.  According to comScore, Google’s market share rose to 66.6 percent, putting it a rounded decimal point away from being the search engine used by two-thirds of Americans (if you figure that 66 and two-thirds would round up to 66.7).

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Google Android Edges Apple In Smartphone Market

Samsung was the top handset maker in the U.S. for the three month period ending in November, accounting for 24.5 percent of the market, while RIM led among smartphones with 33.5 percent market share, according to comScore.

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Online Holiday Spending Hits Record $32 Billion

Online retail spending for the 2010 holiday season reached $32.6 billion, representing  an increase of 12 percent compared to last year and an all-time record, according to the latest report from comScore.

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comScore Documents Record Online Retail Holiday Season

Heading into the holiday season, many economic experts seemed to fear that the average present would be a homemade scarf or coffee mug.  Instead, the latest (and probably last) comScore data concerning the holiday shopping season shows that U.S. online spending hit a record $30.8 billion.

That works out to an increase of 13 percent compared to the same period (November 2nd through December 27th) in 2009, which isn’t at all bad.  It certainly beats the rate of inflation and hints that people weren’t trying to be tightfisted.

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The Top Web Properties and Gaining Web Trends

comScore released its monthly update on the traffic activity at the top web properties for the month of November. 

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Free Shipping Drives Online Holiday Spending

Online holiday spending has reached $27.46 billion this season, marking a 12 percent increase over the same time period versus last year, according to a new report from comScore.

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comScore: Facebook, Hulu Lost Video Viewers In Nov.

Facebook and Hulu, while doing fine in many respects, couldn’t quite hold online video viewers’ interest in November as they’ve done before.  New stats from comScore indicate that both companies failed to match past performances last month, with Facebook losing a spot on a top ten list and Hulu falling off it.

To delve into the numbers: Facebook saw its unique user count fall from 47.4 million individuals in October to 42.5 million in November, which caused it to drop from fifth place to sixth in terms of attracting unique video viewers.

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Bing Gains On Yahoo, Google In November

Microsoft employees should know that setting off fireworks would be neither seasonally appropriate nor entirely in proportion to the small search gains Bing may have seen last month.  But a new comScore report indicates that Bing did indeed see its share of the search market increase in November, and that’s all the more significant since Google and Yahoo saw their shares go down.

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Online Holiday Spending Hits $23 Billion

Online holiday spending has reached $23.82 billion, representing a 12 percent increase over the same time period last year, according to the latest report from comScore.

The most recent week (week ending Dec. 12) reached $5.31 billion in spending, an increase of 12 percent over the corresponding week last year. Monday, December 13, known as “Green Monday” (the second Monday in December when online spending has historically tended to peak), reached $954 million in spending, representing a 12-percent increase compared to last year.

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Online Holiday Spending Nears $22 Billion

U.S. online holiday spending has reached $21.95 billion during the first 40 days of the season, an increase of 12 percent over the same time period as last year, according to the latest report from comScore.

The most recent week (week ending Dec. 10) reached $5.15 billion in spending, an increase of 11 percent versus the corresponding week last year, as two individual days each surpassed $900 million.


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Online Holiday Spending Tops $17 Billion

U.S. online holiday spending has surpassed $17.5 billion in the first 35 days of the November -December shopping season, up 12 percent, according to a new report from comScore.

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Online Holiday Spending Reaches $16 Billion

 Online spending for the first 33 days of the November-December 2010 holiday season has reached $16.8 billion, representing a 12 percent increase over the same time period last year, according to the latest report from comScore.

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Android Comes Up On iOS In October

A new comScore report concerning the state of the mobile market is out, and it should surprise exactly no one that Android’s market share continues to rise.  The rate of Android’s growth is sure to displease some Apple fans, however, as it looks like Android may have eclipsed iOS in terms of smartphone subscribers.

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Online Holiday Sales Top $13 Billion

Online holiday spending for the first 29 days of the season has reached $13.55 billion, representing a 13 percent increase over the same time period last year, according to the latest report from comScore.

Cyber Monday reached $1.028 billion in online spending, up 16 percent versus year ago, representing the heaviest online spending day in history and the first to surpass the billion-dollar threshold.

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Black Friday Online Sales Reach $648 Million

Black Friday saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9 percent increase over Black Friday 2009, according to the latest report from comScore.

U.S. ecommerce spending for the first 26 days of the November-December 2010 holiday season reached $11.64 billion, marking a 13 percent increase over the same period last year. Thanksgiving Day (November 26) saw online holiday spending up 28 percent to $407 million.


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Hulu Sets Ad Impression Record In October

New comScore video data is out, and as usual, a few corporations traded places in terms of successfully attracting unique viewers.  The bigger story, though, may be the fact that Hulu showed its users over 1.1 billion ads in October, which is more than twice as many as the number two entity, Tremor Media Video Network.

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Facebook And Yahoo Tops In Display Advertising

Nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter of this year, representing a 22 percent increase compared to a year ago.

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Android Leaps Past 20% Market Share Milestone

It’s a good bet that the codename "gingerbread" causes employees at RIM, Apple, Microsoft, and Palm to flinch.  The latest stats from comScore show that Android is still on quite a roll even without help from a fresh version of the mobile operating system.

Below, you can see a chart comScore constructed to show how the mobile market changed over a three-month period.  Obviously, the chart represents bad news for everyone who doesn’t collect his or her paycheck from Google.

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Facebook Top Display Ad Publisher In The UK

The UK online display advertising market for the third quarter of 2010 showed strong gains compared to Q3 2009, according to the latest report from comScore.

UK Internet users received more than 221 billion display ads during the third quarter, marking a 34 percent increase compared to a year ago.

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Online Retail Spending reached $32 Billion In Q3

Online retail spending reached $32.1 billion in the third quarter, up nine percent over the third quarter of 2009, according to a new report from comScore.

The growth rate represents the fourth consecutive quarter of positive year-over-year growth after a year of flat or negative growth rates.

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September Search Report Tells Of Yahoo Stumble

A new report on the state of the search market has been released, and, in keeping with tradition, it represents good news for Google.  The search giant gained a significant amount of ground in September, according to comScore, although the real story might be Yahoo’s loss.

Yahoo’s market share fell from 17.4 percent to 16.7 percent on a month-over-month basis, which is rather a lot if you consider that 0.7 points count as four percent of 17.4 points.

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Facebook Top Mobile Social Site In U.S. And Europe

An analysis of mobile activities in Japan, the U.S. and Europe found significant differences among consumers by geography, according to a new report from comScore.

Mobile users in Japan were the “most connected” of the three markets, with more than 75 percent using connected media (browsed, accessed applications or downloaded content) in June, compared to 43.7 percent in the U.S. and 38.5 percent in Europe.

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Facebook, Twitter Tally Impressive Gains In Brazil

So as not to mislead anyone, we’ll be clear from the start: Facebook’s nowhere close to overtaking Orkut in terms of unique visitors in Brazil.  But new comScore stats at least show that Facebook is growing at an amazing rate, and Twitter’s doing well for itself in the country, too.

Facebook saw its user base increase by 479 percent in the last year, according to comScore, which means its audience has gone from roughly 1.5 million visitors in August of 2009 to 8.9 million in August of this year.  Not bad.

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comScore Documents Another Android Growth Spurt

Today, new comScore statistics regarding the mobile market were released, and it looks like RIM and Apple – and Microsoft and Palm, for that matter – are in trouble.  Android was the only mobile operating system to increase its market share between May and August.

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Smartphone Users Now Account for Most Mobile Browser and App Users

New data from comScore indicates that smartphone users now make up the majority of mobile browser and app users, at least in the United States. 

The firm finds that the number of Smartphone users accessing mobile content through browsers and apps now surpasses that of non-smartphone users, claiming that in the 3 month average ending in August, Smartphone subscribers made up 60% of those who used a downloaded app and 55% of those who used a browser. 

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Mobile Video Booming In Europe

The number of people viewing video on mobile devices has increased 66 percent in the past year to 12.1 million mobile consumers in the EU5 (U.K., France, Germany, Spain and Italy), according to a new report from comScore.

The U.K. and Italy each have 2.7 million mobile video consumers, up 75 percent from July 2009 in the U.K. market and up 55 percent in the Italian market. Spain has the fastest growth, with mobile video consumption up 90 percent in the past year to 1.7 million subscribers.

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comScore Gives Twitter Traffic Victory Over MySpace

Although it obviously took a little while for anyone to notice, it looks like August will go down as a very important period in Twitter’s history.  comScore has determined that Twitter passed MySpace in terms of unique visitors last month.

In one sense, the changeup wasn’t a huge deal: Twitter just saw 96 million visitors versus MySpace’s 95 million.  But the switch looks permanent, considering that, on a year-over-year basis, Twitter’s visitor count increased 76 percent while MySpace’s fell 17 percent.

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Yahoo And Microsoft Make Small Search Gains

Google continued its reign over the U.S. search market in August with 65.4 percent market share, followed by Yahoo with 17.4 percent (up 0.3 percentage points) and Microsoft with 11.1 percent (up 0.1 percentage points), according to the latest analysis from comScore.

 Ask saw no change month-over-month capturing 3.8 percent of the search market, followed by AOL, which also remained flat with 2.3 percent of the market.

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Google Android Closes In On Apple

Samsung was the top handset manufacturer in the U.S. in July with 23.1 percent market share, while RIM led the smartphone platforms with 39.9 percent market share, according to the latest report from comScore.

For the 3-month average period ending in July, 234 million Americans used mobile devices. Device maker LG ranked second with 21.2 percent share, followed by Motorola (19.8% share), RIM (9% share) and Nokia (7.8% share.)

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Apple And Android Making Gains In Europe

The Symbian platform has 54.4 percent of the smartphone market in Western Europe, according to a new report from comScore.

Even with Symbian’s continued growth in the number of smartphone subscribers, its market share has decreased as growth in the Apple OS and Android platform has risen in the past year.

Apple trails Symbian with 19.2 percent of the Western European smartphone market, followed by Microsoft (11.6%), RIM (8%) and Google with 6.1 percent.

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comScore Charts LinkedIn’s International Success

Although it’s perhaps not a worldwide phenomenon like Facebook, new statistics from comScore indicate that LinkedIn is at least an international success.  It turns out the network is more popular in the Netherlands and Ireland than in the U.S., and it has quite a lot of fans in other countries, as well.

One thing we should note: these popularity rankings were adjusted to account for the number of local Internet users.  So no one’s suggesting that there are more LinkedIn users in Denmark than in the entire United Kingdom.

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comScore Acquires Nedstat to Create the iPad of Analytics

comScore announced today that it has acquired Nedstat, an online analytics and optimization firm based out of Amsterdam.

The acquisition enables comScore to substantially expand its presence in Europe, with offices in the Netherlands, Belgium, the UK, France, Germany, Spain, and Sweden. The company says this will help it reach out to new clients in these markets.

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The Top Ten U.S. Web Properties

comScore released its monthly Media Metrix top 50 revealing the top 50 U.S. web properties. Here are the top ten:

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Yahoo Top News Site In Malaysia

More than half of Malaysians online visited a news/information site in July, reaching more than 5.5 million visitors, according to a new report from comScore.

Yahoo News led as the most visited site in the category reaching 1.2 million visitors, followed by the New York Times Digital with 873,000 visitors.

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The Search Market Isn’t Always What it Seems to Be

Like most studies, surveys, and stat counts related to Internet user behavior, search market stats should generally be taken with a grain of salt. While they can give us a general idea of which search engines users flock to, there are too many variables to paint a completely accurate picture.

What’s your search engine of choice? Why? Let us know.

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Facebook Tops Orkut In India

For a long time, Orkut has been the one bright spot in Google’s social media stable; it’s been the sole product that became really popular in some markets, even as everything else struggled to gain users (and/or not get the axe).  Only new stats indicate that Facebook’s beaten Orkut in India, which represented one of its two strongholds.

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Facebook Creeps Up the Charts as 178 Million Americans Watch Online Video

comScore released its Video Metrix data for July today. According to this, 178 million people in the U.S. watched online video content during the month, watching an average of 14.7 hours per user.

During the month, Facebook moved up from the fourth position to the third position behind Yahoo properties, and of course Google properties at number 1. Facebook accounted for 46.6 million viewers.

Read More Usage Grows 109% YoY

comScore has released some interesting research on Twitter usage in different countries. The firm found that in June, about 93 million people visited, up 109% from the previous year.

Of course this doesn’t even take into account all of the third-party Twitter apps, which many users access Twitter regularly from. A lot of users rarely go to

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Online Retail Spending Up 9%

Online retail spending in the U.S. reached $32.9 billion in the second quarter, up 9 percent over a year ago, according to a new report from comScore.

The growth rate represented the third consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates.

"The second quarter’s continuation of the first quarter’s strong retail e-commerce growth rates is encouraging," said comScore chairman Gian Fulgoni.

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Women Are Highly Engaged Social Networking Users

Social networking sites reach a higher percentage of women then men globally, with 75.8 percent of all women online visiting a social networking site in May compared to 69.7 percent of men, according to a new report from comScore.

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Yahoo Exposes Error In comScore Stats

It’s a rare person who would suggest that any online traffic report is completely accurate; most folks know stats from Hitwise, Nielsen, and the like are closer to educated guesses.  But it turns out that last month, comScore got Yahoo’s June stats wrong by a significant margin, leading Yahoo to announce the problem in a press release today.

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YouTube And Yahoo Top Video Sites In June

More than 177 million U.S. Internet users watched video content in June, according to the latest report from comScore.

Google sites, driven by video viewing on YouTube, ranked as the top video content property with 144.5 million unique viewers, followed by Yahoo sites (44.9 million viewers) and Vevo (43.7 million viewers).

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Google Continues To Make Healthy Showing In Asia-Pacific

As everybody knows by now, the whole Google-China scuffle has not done the search giant’s market share any favors in that country.  But it’s been quite a while since we’ve checked in on Google’s performance in the Asia-Pacific region as a whole, and today, comScore was good enough to provide some relevant data.

Google fans will be pleased to know that the company’s still doing well, especially in terms of unique visitors.  comScore determined that Google reached about 55 percent of the region’s online population in May, which is impressive.

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comScore: Yahoo Loses “Time Spent” Fight

June did not go at all well for Yahoo, judging by new statistics from comScore.  In fact, at least in terms of time spent on the company’s properties, June was terrible, with Yahoo managing to set a couple of records of the wrong sort.

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