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comScore Articles

Prepaid Wireless Services Gaining Online Interest
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Online visits and search referral activity to six leading prepaid wireless sites increased 37 percent over the previous year, according to a new report from comScore.

Growth in prepaid wireless was driven primarily by MyCricket (up 107%) and BoostMobile (up 105%), both of which more than doubled in visitation over the prior year. MetroPCS and Net10 also saw solid gains, growing 63 percent and 37 percent, respectively.

Local Content Popular With Mobile Users
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The number of people looking for local information on a mobile device grew 51 percent from March 2008 to March 2009, according to comScore.

The mobile browser is the most popular access method for finding local information, with 20.7 million users in March 2009, up 34 percent over a year ago. The strongest growth in the category is coming from downloaded applications, which grew 83 percent compared to a year ago, followed by SMS at 72 percent.

Bing Has A Good First Week
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Microsoft’s new search engine, Bing got off to a good start during the first week of its public launch, according to an early report from comScore.

The results of the analysis showed a substantial improvement in Microsoft’s position in the search market in the days after Bing’s launch.

Microsoft increased its average daily penetration among U.S. searchers from 13.8 percent during the period May 26-30 to 15.5 percent during the period of June 2-6, an indication that the search engine is reaching more people than before.

Turkey Has The Most Engaged Internet Users In Europe

More than 17 million people in Turkey accessed the Internet from a home or work location in April, viewing an average of 3,044 pages per visitor, according to comScore.

Of the 17 European countries individually reported by comScore, Germany’s online audience was the largest with 40 million visitors in April, followed by the U.K. (36.8 million visitors), and France (36.3 million visitors).

comScore Launches New Online Measurement Service

comScore has introduced Media Metrix 360. a new panel centric hybrid that combines panel based data with Web site server metrics.

"comScore Media Metrix 360 represents an innovative and elegant measurement solution to the increasingly complex digital media landscape," said Dr. Magid Abraham, comScore President and CEO.

Facebook Top Display Ad Publisher In UK
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comScore has announced the launch of its ad tracking service, Ad Metrix within the U.K.

The service offers details about where display ads are viewed online and the demographic information of the audience reached. Ad Metrix also captures multiple varieties of display advertising, including banner ads, rich media and video ads.

Longer Search Queries Hurting PPC Clicks?
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Advertisers using paid search may find that they have to adapt to the habits of searchers. And there have been indications that searchers are using longer queries to find what they are looking for these days.

comScore shares some rather interesting data showing that the number of paid clicks has grown 3 times slower than the total number of queries in the US since January 2007. Look at these graphs:

Twitter, Facebook Driving Social Networking Growth
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April saw Americans flock online for the latest information related to the swine flu, causing traffic to surge at CDC.gov, according to new data from comScore.

The month also saw visits to social networking sites reach record numbers, driven by growth at Twitter and Facebook, as well as an increase in visits to real estate and home-related sites as the spring prompted many Americans to consider home improvements. The tax category also experienced strong growth due to the April 15 deadline.

Marketers Targeting Affluent Internet Users
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There are more than 50 million unique wealthy Internet users with annual household incomes of at least $100,000 that visited websites in March, according to comScore.

Affluent Internet users accounted for 26.1 percent of the entire Internet population for the month of March.

Broken down by gender, wealthy men represented 53 percent of affluent Internet users while women trailed slightly accounting for 47 percent.

Online Newspapers In The U.K. Attract Large Global Audience
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Nearly 16 million people in the U.K. visited a newspaper web site in March, representing a 43-percent reach of the country’s online population, according to comScore.

Twitter Quadruples Audience in 2 Months
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Twitter has more than quadrupled its total audience over the last two months according to new data from comScore. Everybody knows that Twitter has been growing ridiculously, but this growth is astounding.

Compete data even showed that Twitter had surpassed the New York Times and Wall Street Journal sites in unique visitors. Here is the graph on that:

comScore: Retail eCommerce Sales Flat Year Over Year
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If any people with ties to eCommerce operations felt a sense of deja vu during the first quarter of this year, it’s completely excusable.  As it turns out, the year-over-year change in U.S. sales worked out to zero percent, making the situation pretty similar to the first quarter of 2008.

Integrating the Web Into Traditional Marketing Efforts

If you’re not incorporating the web into your traditional media marketing efforts, you’re going to be missing out on part of your audience. WebProNews discussed this with comScore’s Erin Hunter at the recent ad:tech conference.

Hulu Now The Third Most Popular Video Site
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U.S. Internet users watched 14.5 billion online videos in March, representing an increase of 11 percent over February, according to comScore.

Google sites once again ranked as the most popular video property with 5.9 billion videos viewed (40.9 percent online video market share), with YouTube accounting for more than 99 percent of all videos viewed at the property.

Ad-Supported Businesses Need to Keep Ads Engaging
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Forrester research has an interesting blog post up looking at the question, "What happens when online CPMs get so close to zero that they make ad-supported businesses unsustainable?" Online publishers might not like some of the answers that can be given in response.

Vertical Ad Network Audiences More Engaged

Research from comScore shows that vertical ad networks – those that target ads to specific online audiences based on demographic or category content (not unlike our own iEntry Network) – are increasing their reach.

Of those networks tracked by the research firm, the collective reach has increased from 21.5% of the total US Internet audience to 57.1% in a year’s time from March ’08 to March ’09.

AOL Gets Top-Five Unique Visitors for Many Sites
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Since its launch in January, WebProNews has regularly followed the growth of AOL’s MeidaGlow business unit, which has seen record growth with each month.

U.S. Hispanic Internet Audience Hits 20 Million
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The U.S. Hispanic online population reached a record 20.3 million users in February 2009, representing 11 percent of the total U.S. online market, according to comScore.

During the past year, the growth of the U.S. Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages viewed, as Hispanic online adoption and engagement accelerated.

Twitter Sees Big Growth in March, Co-founders Talk
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Research from comScore shows that Twitter has jumped 131% in March to 9.3 million visitors in the U.S. This is an increase of 5 million visitors from February.

Facebook Making Big Gains In Europe

Facebook is now the sixth most popular Web site in the world with 275 million visitors in February, a 175 percent increase over the previous year, according to comScore.

Facebook has experienced strong growth in Europe, where the site has seen a 314 percent increase to nearly 100 million visitors.

Banner and Video Ad Spending On the Rise
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comScore is sharing some research indicating that despite a recent study from the IAB and Price Waterhouse Coopers saying that display-related ad spending declined in Q4 2008, banner ad spending actually increased.