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comScore Articles

Twitter, Facebook Driving Social Networking Growth
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April saw Americans flock online for the latest information related to the swine flu, causing traffic to surge at CDC.gov, according to new data from comScore.

The month also saw visits to social networking sites reach record numbers, driven by growth at Twitter and Facebook, as well as an increase in visits to real estate and home-related sites as the spring prompted many Americans to consider home improvements. The tax category also experienced strong growth due to the April 15 deadline.

Marketers Targeting Affluent Internet Users
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There are more than 50 million unique wealthy Internet users with annual household incomes of at least $100,000 that visited websites in March, according to comScore.

Affluent Internet users accounted for 26.1 percent of the entire Internet population for the month of March.

Broken down by gender, wealthy men represented 53 percent of affluent Internet users while women trailed slightly accounting for 47 percent.

Online Newspapers In The U.K. Attract Large Global Audience
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Nearly 16 million people in the U.K. visited a newspaper web site in March, representing a 43-percent reach of the country’s online population, according to comScore.

Twitter Quadruples Audience in 2 Months
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Twitter has more than quadrupled its total audience over the last two months according to new data from comScore. Everybody knows that Twitter has been growing ridiculously, but this growth is astounding.

Compete data even showed that Twitter had surpassed the New York Times and Wall Street Journal sites in unique visitors. Here is the graph on that:

comScore: Retail eCommerce Sales Flat Year Over Year
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If any people with ties to eCommerce operations felt a sense of deja vu during the first quarter of this year, it’s completely excusable.  As it turns out, the year-over-year change in U.S. sales worked out to zero percent, making the situation pretty similar to the first quarter of 2008.

Integrating the Web Into Traditional Marketing Efforts

If you’re not incorporating the web into your traditional media marketing efforts, you’re going to be missing out on part of your audience. WebProNews discussed this with comScore’s Erin Hunter at the recent ad:tech conference.

Hulu Now The Third Most Popular Video Site
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U.S. Internet users watched 14.5 billion online videos in March, representing an increase of 11 percent over February, according to comScore.

Google sites once again ranked as the most popular video property with 5.9 billion videos viewed (40.9 percent online video market share), with YouTube accounting for more than 99 percent of all videos viewed at the property.

Ad-Supported Businesses Need to Keep Ads Engaging
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Forrester research has an interesting blog post up looking at the question, "What happens when online CPMs get so close to zero that they make ad-supported businesses unsustainable?" Online publishers might not like some of the answers that can be given in response.

Vertical Ad Network Audiences More Engaged

Research from comScore shows that vertical ad networks – those that target ads to specific online audiences based on demographic or category content (not unlike our own iEntry Network) – are increasing their reach.

Of those networks tracked by the research firm, the collective reach has increased from 21.5% of the total US Internet audience to 57.1% in a year’s time from March ’08 to March ’09.

AOL Gets Top-Five Unique Visitors for Many Sites
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Since its launch in January, WebProNews has regularly followed the growth of AOL’s MeidaGlow business unit, which has seen record growth with each month.

U.S. Hispanic Internet Audience Hits 20 Million
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The U.S. Hispanic online population reached a record 20.3 million users in February 2009, representing 11 percent of the total U.S. online market, according to comScore.

During the past year, the growth of the U.S. Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages viewed, as Hispanic online adoption and engagement accelerated.

Twitter Sees Big Growth in March, Co-founders Talk
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Research from comScore shows that Twitter has jumped 131% in March to 9.3 million visitors in the U.S. This is an increase of 5 million visitors from February.

Facebook Making Big Gains In Europe

Facebook is now the sixth most popular Web site in the world with 275 million visitors in February, a 175 percent increase over the previous year, according to comScore.

Facebook has experienced strong growth in Europe, where the site has seen a 314 percent increase to nearly 100 million visitors.

Banner and Video Ad Spending On the Rise
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comScore is sharing some research indicating that despite a recent study from the IAB and Price Waterhouse Coopers saying that display-related ad spending declined in Q4 2008, banner ad spending actually increased.

YouTube Popular With Japanese Internet Users
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In February, nearly 74 percent of Japan’s online population visited an entertainment site, according to a new study from comScore.

Japanese Internet users spent nearly 15 percent of their total online time during the month on these sites, making the entertainment category one of the most popular and engaging content categories.

Tap Tap Revenge Most Popular iPhone App
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Tapulous’ Tap Tap Revenge was the most popular iPhone application in the Apple App Store in February, with 32 percent of users installing the game, according to the comScore Apple App Store Report.

"It’s impressive that a game like Tapulous’s Tap Tap Revenge can attract a higher penetration among Apple app users than apps for larger and more established brands," said Brian Jurutka, vice president, comScore.

Nearly Half Get News Online in Spain

Research from comScore found that out of the total Spanish Internet audience of 18.3 million people in February, 8.4 million or 46% visited an online newspaper site.

UK iPhone Users Most Active Online
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The majority (93%) of iPhone owners in the United Kingdom accessed mobile media in January, according to comScore.

Mobile email is used by 75 percent of British iPhone owners, making it the most popular type of mobile content consumed on the device.

"Consumers are clearly embracing the iPhone’s touch screen keyboard," said Alistair Hill, analyst, comScore. "The penetration of e-mail usage on the iPhone is more than double that of the smartphone category as a whole."

Facebook Can Drive More Traffic Than Google
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I recently discussed Twitter as a great source of traffic to sites, but the even more popular Facebook can do and is doing the same thing. In fact, reports have Facebook driving even more traffic than Google to some big-name sites.

Flagship Phones Boosting Sales On Carrier Web Sites

comScore has released data from its monthly wireless ecommerce dashboard, which tracks consumer shopping and purchasing behavior, including handsets and mobile data plans, at all of the major wireless carrier sites.

In terms of overall dollar sales on the carriers’ Web sites, the flagship phones being sold were significant revenue generators. Three of the four flagship phones (Apple iPhone, HTC G1, and Blackberry Storm) ranked as the top revenue driver on their respective sites, even though they ranked just inside the top ten models in terms of unit volume.

Online Video Viewing Grows by 10% in the UK

Online video has grown by 10% in the UK in terms of its audience during the past year. It is up to 29.6 million unique viewers age 15 and older according to research from comScore.

4 billion videos were viewed online in the UK in January alone. 99.5 million (2.5%) of these were watched on the sites of the top 5 TV broadcasters: the BBC, ITV, Channel 4, Channel 5, and Sky. Here’s a look at the top online video properties: