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comScore Articles

YouTube And Hulu See Record High Video Views
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Online video viewing reached another record in September, driven largely by TV season premieres, according to the latest report from comScore.

More than 168 million U.S. Internet users watched online video during the month. Nearly 26 billion videos were viewed in September, as Google sites accounted for more than 40 percent of videos viewed online by Americans.

Google sites continued to rank as the top U.S. video property in September with nearly 10.5 billion videos viewed. YouTube accounted for 99 percent of all videos viewed at Google properties.

U.K. Social Networking Sites Account For 25% Of Display Ads
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Social networking sites in the U.K. accounted for 13.8 billion display ad impressions in August 2009, representing more than 25 percent of all display ads viewed online, according to a new study by comScore.

Telecommunications companies were the heaviest social networking site advertisers, serving more than 949 million display ad impressions on social networks in August, or about 7 percent of all display ads delivered in the site category.

10% of Display Ads in Major US Markets Locally Targeted

comScore has released the results of a study on locally targeted online display ads in the US, which focused on four major markets: Atlanta, Chicago, San Francisco, and Washington D.C. In these areas, the results indicate that about 10% of all display ads are locally targeted.

"Locally targeted ads are an increasingly important component of the digital ad landscape because they represent a more efficient allocation of ad dollars," said comScore vice president Brian Jurutka. Here’s a look at some additional numbers:

Do We Really Watch That Many Online Videos?

This week comScore has released the latest numbers regarding video viewed online and I am still scratching my head. According to the findings (remember class, repeat after me – “It’s research and research ain’t perfect”) in August of 2009 there were just over 25 billion videos viewed by the approximately 161 million US Internet users. That works out to be an average of 157 videos viewed per user during that time period.

Online Video Viewing Sees New High in August
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In August, online video reached a record high, with over 25 billion videos watched during the month, according to data from comScore. A pretty good chunk of these were watched via Google sites (hardly surprising, considering the enormous popularity of YouTube). Google sites accounted for over 10 billion videos watched in August.

Where the Traffic Went in August

comScore Media Metrix released its top 50 web properties list for August this week, and found that educational sites and humor sites were quite popular for the month. Home sites also saw some significant gains.

Bing Gains Ground In August
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The monthly comScore, Hitwise, and Nielsen reports concerning search market share are sometimes predictable to the point that it’s almost possible to write about them ahead of time: "Google does well.  Everything else, not so much."  comScore found that Bing managed to beat the competition in August, however. 

Omniture and comScore Join Forces For Online Metrics

It seems that getting itself acquired by Adobe isn’t enough to keep the web analytics giant Omniture busy.

Omniture And comScore Partner On Web Analytics
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Omniture and comScore have formed a partnership aimed at providing advertisers and publishers with a more comprehensive view of online data.

The partnership will combine Omniture’s method of analyzing web traffic by looking at data collected by servers with comScore’s panel based audience measurement.

Previously the two methodologies had different objectives and used contrasting data collection technologies, resulting in metrics that caused confusion among publishers and advertisers.

Google Huge in Brazil and India
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Numbers from comScore this week, revealed that Google sites account for nearly 30% of all time spent online in India and Brazil. That is three times higher than the average.

Yahoo Games Popular In Japan
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Japan’s online gaming population has increased 28 percent over the past year to 16.5 million visitors in July 2009, and reaching nearly one fourth of Japan’s online population, according to a new report from comScore.

"As a growing number of people turn to the Internet as an entertainment channel, many online gaming sites have seen their traffic levels swell to record numbers," said Maru Sato, managing director of comScore Japan.

Facebook Creeping In on LinkedIn’s Territory?
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According to comScore, one of the fastest growing online categories over the past year has been Job Search. This is not surprising news by any means.

Nielsen To Begin Measuring Online TV Audiences

Nielsen has been measuring television audiences for decades. Now online TV is starting to take over—but do we have accurate measurement of the online TV audience?

Facebook Hogging The Internet

Facebook has a lot going for it lately.

Global Search Market Grows Tremendously YOY

comScore has released some new numbers for the global search market. The highlight of the findings is that the market draws over 100 billion searches per month.

To be more specific, over 113 billion searches were conducted in July. This is a whopping 41% increase from a year ago. Obviously, Google sites received the bulk of these searches.

Google Sets Video Record With Help Of YouTube
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Americans watched another record number of online videos in July with a total of 21.4 billion videos viewed during the month, according to the latest report from comScore.

Google on Online Ads Boosting Offline Sales
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Google is talking about how online ads can boost in-store sales at a couple of its different blogs today. The first one looks at the relationship between POS (point of sale) and O2S (online to store).

Broadband Growth Fastest In Rural Areas
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Over the past two years broadband has experienced the most significant growth in rural areas, according to a new study from comScore.

Rural markets (defined as having a population less than 10,000) in the U.S. saw a 16-percentage point increase in broadband penetration from Q2 2007 to Q2 2009, making it the fastest growing geographic market segment in the nation. In comparison micropolitan areas (population between 10,000-50,000) grew 14 percentage points during the same time, while metropolitan areas (population 50,000+) grew 11 percentage points.

Online Video Viewing Reaches Record Audience
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More than 157 million U.S. Internet users viewed online video during the month of June, the largest audience recorded for a single month, according to a new report from comScore.

The rise in video viewing is mainly due to important news stories during June, including Michael Jackson’s death and the Iranian elections, which generated significant gains particularly at major media properties such as Viacom Digital (includes MTV), Microsoft sites (includes MSNBC) and Turner Network (includes CNN).

Searches For Health Insurance Information See Gains
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The number of visitors to major health insurance provider websites has declined during the past year due to the increase in U.S. unemployment, according to a new report from comScore.

There has been a corresponding increase in the number of searches related to obtaining health coverage during the past year.

eCommerce Sales Down From Last Year
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comScore has released its Q2 retail eComerce sales estimates, which indicate that US online retail spending totaled $30.2 billion, which is 1% less than the same period last year. This is only the 2nd time eCommerce spending has been lower for the same quarter than the previous year.