Omniture and comScore have formed a partnership aimed at providing advertisers and publishers with a more comprehensive view of online data.

The partnership will combine Omniture’s method of analyzing web traffic by looking at data collected by servers with comScore’s panel based audience measurement.

Previously the two methodologies had different objectives and used contrasting data collection technologies, resulting in metrics that caused confusion among publishers and advertisers.

Numbers from comScore this week, revealed that Google sites account for nearly 30% of all time spent online in India and Brazil. That is three times higher than the average.

Japan’s online gaming population has increased 28 percent over the past year to 16.5 million visitors in July 2009, and reaching nearly one fourth of Japan’s online population, according to a new report from comScore.

"As a growing number of people turn to the Internet as an entertainment channel, many online gaming sites have seen their traffic levels swell to record numbers," said Maru Sato, managing director of comScore Japan.

According to comScore, one of the fastest growing online categories over the past year has been Job Search. This is not surprising news by any means.

Nielsen has been measuring television audiences for decades. Now online TV is starting to take over—but do we have accurate measurement of the online TV audience?

Facebook has a lot going for it lately.

comScore has released some new numbers for the global search market. The highlight of the findings is that the market draws over 100 billion searches per month.

To be more specific, over 113 billion searches were conducted in July. This is a whopping 41% increase from a year ago. Obviously, Google sites received the bulk of these searches.

Americans watched another record number of online videos in July with a total of 21.4 billion videos viewed during the month, according to the latest report from comScore.

Google is talking about how online ads can boost in-store sales at a couple of its different blogs today. The first one looks at the relationship between POS (point of sale) and O2S (online to store).

Over the past two years broadband has experienced the most significant growth in rural areas, according to a new study from comScore.

Rural markets (defined as having a population less than 10,000) in the U.S. saw a 16-percentage point increase in broadband penetration from Q2 2007 to Q2 2009, making it the fastest growing geographic market segment in the nation. In comparison micropolitan areas (population between 10,000-50,000) grew 14 percentage points during the same time, while metropolitan areas (population 50,000+) grew 11 percentage points.

More than 157 million U.S. Internet users viewed online video during the month of June, the largest audience recorded for a single month, according to a new report from comScore.

The rise in video viewing is mainly due to important news stories during June, including Michael Jackson’s death and the Iranian elections, which generated significant gains particularly at major media properties such as Viacom Digital (includes MTV), Microsoft sites (includes MSNBC) and Turner Network (includes CNN).

The number of visitors to major health insurance provider websites has declined during the past year due to the increase in U.S. unemployment, according to a new report from comScore.

There has been a corresponding increase in the number of searches related to obtaining health coverage during the past year.

comScore has released its Q2 retail eComerce sales estimates, which indicate that US online retail spending totaled $30.2 billion, which is 1% less than the same period last year. This is only the 2nd time eCommerce spending has been lower for the same quarter than the previous year.

While a lot of the talk around Twitter is hype and hyperbole and anything else that is based in theory there are some real numbers that Twitter can point to that are hard to ignore. In June, according to comScore as reported by TechCrunch Twitter had 44.5 million visitors to the site. This is a pretty large number on its own, placing it ahead of ESPN and just shy of Craig’s List as well as the BBC’s site.

Arguments concerning Twitter’s growth are more common than ever, but Twitter hasn’t topped out yet, at least.  A new report from comScore indicates that the site managed to attract about 19 percent more unique visitors in June than in May. 

Following yesterday’s Yahoo announcement, Microsoft’s wasted no time before making fresh overtures to advertisers.  This morning, it and comScore revealed the existence of a digital media planning solution known as the Reach and Frequency Planner.

According to a formal statement, the RF Planner "will allow brand advertisers to predict reach, frequency and audience composition at the ad placement level.  The RF Planner uses a hybrid audience measurement method that combines Microsoft’s ad serving data with demographic information from comScore’s panel."

More than 65 million Americans visited career sites in June, representing a 10-percent increase over the previous year, according to a new report from comScore.

CareerBuilder was the most popular site with 21.7 million unique visitors, followed by Yahoo HotJobs with 17.9 million visitors (up 23% over a year ago), and Monster with 14.5 million visitors (up 6%).

comScore Media Metrix released its top 50 web properties for the month of June. It’s no surprise that Google sites remain on top with Yahoo and Microsoft in the second and third positions respectively.

Facebook has moved up 2 positions to number 6 though, giving the social network its highest ranking to date. Twitter actually just made its first appearance on the list, coming in at number 46 with 20.1 million visitors.

The adoption of mobile financial services is dependent on device technology and 3G networks, according to a new report from comScore.

The study looked at how mobile users access their banking accounts and found mobile Web browsing to be the most popular way for both smartphone (44.1%) and 3G users (53.3%), followed by mobile applications (48.1 % of 3G users and 40.6% of smartphone users.

The online gaming audience has seen a significant increase in the past year as people are increasingly looking for cheaper entertainment alternatives, driven partly by the economy, according to a new report from comScore.

The category attracted 87 million U.S. visitors in May 2009, up 22 percent compared to a year ago.

The total number of videos viewed online in the U.K. in April grew 47 percent over a year ago to 4.7 billion videos, according to a new report from comScore.

The report found that 21.8 million U.K. Internet users viewed a total of 971 million online display ads on multimedia sites during the month.

Google sites were the most popular U.K. online video property during the month with 2.4 billion videos viewed, an increase of 58 percent compared to a year ago, driven by the popularity of YouTube, which accounted for 99 percent of all videos viewed on the property.