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comScore Articles

“Time Spent Online” Report Puts Microsoft Way Ahead
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Despite all the gains other companies (Google, Facebook) have made, it’s still Microsoft’s world, according to new statistics from comScore.  comScore found that, in terms of time spent on sites, the Redmond-based corporation continues to maintain a huge lead over its competitors.

YouTube Most Popular Video Site In France

France saw widespread growth in online video viewing during the past year, as audience size and video engagement both increased significantly, according to a new report from comScore.

The number of online video viewers in France increased 36 percent to 34.6 million, while the number videos viewed grew 141 percent to 5.4 billion. The average time spent viewing videos online nearly doubled to 11.7 hours per viewer in September.

Walmart Wins Thanksgiving, Amazon Wins Black Friday
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You may have read about the online price wars going on this holiday season between Walmart and Amazon. It looks like both companies are doing quite well as a result (not that that is much of a surprise). According to data from Experian Hitwise, Walmart was the top retail site on Thanksgiving Day, and Amazon was the top retail site on Black Friday.

Portuguese Internet Users Reached Nearly 4 Million in September
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comScore released findings this week from a study of the online habits of Portuguese Internet users. Interestingly, they found that the Portuguese Internet audience grew to nearly 4 Million users in September.

Over 3.8 million people age 15 and older accessed the Internet from a home or work location in Portugal in September, viewing an average 1,843 pages and spending an average 1.9 hours online per person during the month.

Google, Bing Perform Well In Latest comScore Report
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The latest comScore report concerning the search market has arrived, and although it may not cause too many jaws to drop, there are some interesting tidbits contained within.  It seems that Google hit its stride again in October, and Bing continued to make some impressive gains.

Google Top Search Engine In The Asia-Pacific Region

Internet users in the Asia-Pacific region conducted a record 38.6 billion searches in September, with searchers averaging nearly 88 queries per person, according to a new report from comScore.

Google sites ranked as the top search destination with nearly 17 billion searches on its sites during the month, representing a 44.1 percent share of all searches in the region. Baidu landed in the second spot with 8.2 billion searches (21.3% share), while Yahoo sites ranked third with 5.3 billion searches (13.8% share).

iPhone Most Popular Touchscreen Device

Touchscreen mobile phone adoption in the U.S. showed a significant 159 percent growth rate during the past year to 23.8 million users, according to a new report from comScore.

The growth in touchscreen device adoption outpaced the already strong 63 percent growth in U.S. adoption of smartphones.

YouTube And Hulu See Record High Video Views
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Online video viewing reached another record in September, driven largely by TV season premieres, according to the latest report from comScore.

More than 168 million U.S. Internet users watched online video during the month. Nearly 26 billion videos were viewed in September, as Google sites accounted for more than 40 percent of videos viewed online by Americans.

Google sites continued to rank as the top U.S. video property in September with nearly 10.5 billion videos viewed. YouTube accounted for 99 percent of all videos viewed at Google properties.

U.K. Social Networking Sites Account For 25% Of Display Ads
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Social networking sites in the U.K. accounted for 13.8 billion display ad impressions in August 2009, representing more than 25 percent of all display ads viewed online, according to a new study by comScore.

Telecommunications companies were the heaviest social networking site advertisers, serving more than 949 million display ad impressions on social networks in August, or about 7 percent of all display ads delivered in the site category.

10% of Display Ads in Major US Markets Locally Targeted

comScore has released the results of a study on locally targeted online display ads in the US, which focused on four major markets: Atlanta, Chicago, San Francisco, and Washington D.C. In these areas, the results indicate that about 10% of all display ads are locally targeted.

"Locally targeted ads are an increasingly important component of the digital ad landscape because they represent a more efficient allocation of ad dollars," said comScore vice president Brian Jurutka. Here’s a look at some additional numbers:

Do We Really Watch That Many Online Videos?

This week comScore has released the latest numbers regarding video viewed online and I am still scratching my head. According to the findings (remember class, repeat after me – “It’s research and research ain’t perfect”) in August of 2009 there were just over 25 billion videos viewed by the approximately 161 million US Internet users. That works out to be an average of 157 videos viewed per user during that time period.

Online Video Viewing Sees New High in August
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In August, online video reached a record high, with over 25 billion videos watched during the month, according to data from comScore. A pretty good chunk of these were watched via Google sites (hardly surprising, considering the enormous popularity of YouTube). Google sites accounted for over 10 billion videos watched in August.

Where the Traffic Went in August

comScore Media Metrix released its top 50 web properties list for August this week, and found that educational sites and humor sites were quite popular for the month. Home sites also saw some significant gains.

Bing Gains Ground In August
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The monthly comScore, Hitwise, and Nielsen reports concerning search market share are sometimes predictable to the point that it’s almost possible to write about them ahead of time: "Google does well.  Everything else, not so much."  comScore found that Bing managed to beat the competition in August, however. 

Omniture and comScore Join Forces For Online Metrics

It seems that getting itself acquired by Adobe isn’t enough to keep the web analytics giant Omniture busy.

Omniture And comScore Partner On Web Analytics
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Omniture and comScore have formed a partnership aimed at providing advertisers and publishers with a more comprehensive view of online data.

The partnership will combine Omniture’s method of analyzing web traffic by looking at data collected by servers with comScore’s panel based audience measurement.

Previously the two methodologies had different objectives and used contrasting data collection technologies, resulting in metrics that caused confusion among publishers and advertisers.

Google Huge in Brazil and India
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Numbers from comScore this week, revealed that Google sites account for nearly 30% of all time spent online in India and Brazil. That is three times higher than the average.

Yahoo Games Popular In Japan
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Japan’s online gaming population has increased 28 percent over the past year to 16.5 million visitors in July 2009, and reaching nearly one fourth of Japan’s online population, according to a new report from comScore.

"As a growing number of people turn to the Internet as an entertainment channel, many online gaming sites have seen their traffic levels swell to record numbers," said Maru Sato, managing director of comScore Japan.

Facebook Creeping In on LinkedIn’s Territory?
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According to comScore, one of the fastest growing online categories over the past year has been Job Search. This is not surprising news by any means.

Nielsen To Begin Measuring Online TV Audiences

Nielsen has been measuring television audiences for decades. Now online TV is starting to take over—but do we have accurate measurement of the online TV audience?

Facebook Hogging The Internet

Facebook has a lot going for it lately.